Social Media Workshop

Social Media in EducationeLearning Forum Asia 2011

Friday, June 10, 2011

University of Wisconsin – MilwaukeeLearning Technology CenterTanya Joosten, Sharon Stoerger, and Dylan [email protected]

Today’s Workshop• Part 1: Getting Started with Social Media

– Setting up Twitter

• Part 2: Social Media and Pedagogical Uses

– Modeling YouTube Video Cases

– Hands-on practice with social media

• Part 3: More Social Media

– Setting up Facebook

– Managing your social network

PART 1: GETTING STARTED WITH SOCIAL MEDIA

Setting up your Twitter account!

http://twitter.com

And Now We Tweet!

Hashtags

• Tweet using hashtag:

•#elfa• Http://search.twitter.com

• Now follow! Build your network!

Follow us!

• @tjoosten

• @csoleil

• @dylanbarth

Retweeting & Replying

Twitter Notifications

WHO IS USING SOCIAL MEDIA?

What are you using?

Why are you using it?

What is social media?

SOCIAL MEDIA AND PEDAGOGICAL USES

Breakout Activity

• How is your campus implementing social media?

Using Twitter in the Classroom• Announcements• Supplemental information• Live microblogging• Connections/PLNs (e.g., Siemens, 2004)• Collect real world data• Twitter polls• Backchannel communication• Other?

Informal Space

Supplementing the CMS

Professional Development

LET’S SET UP A FACEBOOK FAN PAGE!

Creating a Facebook Fan Page http://www.facebook.com/

Create a Fan Page

TO LINK OR NOT TO LINK…THAT IS THE QUESTION

Creating a link

Editing your Facebook-Twitter link

Breakout Activity

• What are the costs associated with implementing the use of social media for faculty, staff, and students?

Breakout Activity

• How do we teach students and faculty to use social media appropriately?

Breakout Activity

• What concerns should we have about privacy in our use of social media?

Breakout Activity

• How do we teach students and faculty to use social media appropriately?

Breakout Activity

• What are some best practices in using social media?

Breakout Activity

• How do we evaluate the impact of social media?

Linking Alternatives

• Social Dashboards– TweetDeck (http://www.tweetdeck.com/)– HootSuite (http://hootsuite.com/)– Seesmic (http://seesmic.com/)

• Social Browsers– RockMelt (http://www.rockmelt.com/)– Fizzik (http://www.fizzik.com/)

Why Social Dashboards and Browsers?• One post – multiple social media• Hashtags (e.g., #edtech)– Class discussions– Conferences– Webinars

• Real time• Monitor multiple conversations at a glance

Social Dashboards - TweetDeck

Social Browsers – RockMelt

Using Facebook in the Classroom

• Discussions• Supplementary materials– Videos– Articles– Websites

Questions?

[email protected]

Tanya [email protected]

Sharon [email protected]

Dylan [email protected]

Takeaways

• Video cases on YouTube #edusocmedia

• Microblog gathering and sharing of social media information #edusocmedia and #elfa2011

• Video collaboration of today’s events on YouTube #edusocmedia

Additional Resources• UWM Social Media Grant project

– http://uwmsocialmedia.wikispaces.com

• Presentation and Data– http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya

• Set-up Instructions– http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10

• Creating a Twitter Account – http://tinyurl.com/4lkdkj3

• Creating a Facebook Fan Page– http://www.facebook.com/pages/create.php

References• Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using

technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde

• Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

• Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf

• Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1

• Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx