Social Media Why Your Business Needed it Yesterday

Why You Needed Social Media Yesterday

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Why You Needed Social Media Yesterday

A Primer

Social media is like teen sex. Everyone wants to do it. No one actually knows

how. When finally done, there is surprise its not better.

- Avinash Kaushik, Googlehttp://twitter.com/avinashkaushik/status/1270289378

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A Primer

Social Networking that matters is helping people archive their goals. Doing it

reliably and repeatability so that over time people have an interest in helping

you achieve yours.

- Seth Godin, Marketing Genius

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A Primer

A person's name is to that person the sweetest and most important sound in

any language.

- Dale Carnegie, social media expert, 1936

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A Primer

Whenever you find yourself on the side of the majority, it’s time to

pause & reflect.

- Mark Twain

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What is it Exactly?

Social media is a shift in how people discover, read and share news,

information and content; it's a fusion of sociology and technology, transforming

monologues (one to many) into dialogues (many to many) and is the

democratization of information, transforming people from content

readers into publishers. - Wikipedia

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So What?

Does it Matter?

3 out of 4 Americans use social technology.

- Forrester, The Growth of Social Technology Adoption, 2008

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Does it Matter?

Visiting social sites is the #4 most popular online activity – ahead of

personal email

- Nielsen, Global Faces & Networked Places, 2009

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Does it Matter?

20 hours of video is uploaded to YouTube every minute.

- YouTube Blog: http://youtube-global.blogspot.com/

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Does it Matter?

There are 250,000,000 people on Facebook. They’re adding 750,000

people a day.

- Facebook blog: http://blog.facebook.com/blog.php?post=106860717130

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Does it Matter?

Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter

each month.

- Mashable: http://mashable.com/2009/07/16/twitter-june-2009-growth/

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It matters because you now matter.It matters because you now matter.

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Does it Matter?

What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few

unintelligent ones) will have a media platform where they share what they

care about with the world.- Seth Godin

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What’s It All About?

Connections» With customers» With media» With suppliers» With influencers» With colleagues» With people

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Authority» Build a reputation» Demonstrate

expertise» Share information» Help people» Do it all freely

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Value» For customers» For the

community» For others» For you

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Relationships

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How do I do it?

That’s great smart guy. How do I do it?

- You sometime between now and 10 minutes ago.

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Like everything else. You need a plan.

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What’s your plan?

It’s

OKto start small.

How do you do it?

1. Get online2. Find your crowd3. Listen4. Engage5. Be helpful

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How do I do it?

Please note the absence of the words PIMP, SPAM, BRAG from the

previous slide.

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Get Online

Tools

Personal BlogLinkedInFacebookTwitter

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Social Media is a marathon, not a sprint.

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There are no social media

experts. Some people just practice more than

others.

There are no social media

experts. Some people just practice more than

others.http://www.flickr.com/photos/jonesggallery/433575301/

Don’t spread

yourself too thin.

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A Few Words of Advice

Be a good person.

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A Few Words of Advice 2 3 4 51

Recommended Reading:

• ClueTrain Manifesto by Searls, et al.• Naked Conversations by Israel, Scoble• How to Win Friends and Influence People by Dale Carnegie• The Whuffie Factor: Using the Power of Social Networks to

Build Your Business by Tara Hunt• Putting the Public Back in Public Relations: How Social Media Is

Reinventing the Aging Business of PR by Brian Solis• The New Community Rules: Marketing on the Social Web by

Tamar Weinberg• Mashable.com Twitter Guidebook: http://mashable.com

/guidebook/twitter/

Go forth and prosper.

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