SOCIAL MEDIA WHATS THE FUSS?
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SOCIAL MEDIA WHATS THE FUSS?
Social Media Core Objectives The Big Three
Other Key Tools
CORE OBJECTIVES
Engagement – Get People to Talk
Purpose
Minimal Cost
Customisation
One size fits all
Develop Relationships
Feedback
Everyone is on it Great to engage people/get noticed Promote your business for FREE
Don’t post too much Don’t have a business only focus How much time you spend on it
Posts - 2/3 Times Daily Time - Test out and see Split Content Likes and Shares are Key Identify your audience/segment Schedule
Great for introductions # for instant news Direct link to relevant people/groups
Follow and be followed What to post up Direct messages
Tweets – 4/15 Time – 8am to 7pm. Test out Content – Split Great Search Tool - # Schedule
YOUTUBE
Video is the next big thing 2nd biggest search engine after Google Video it multi purpose
Beware the trolls Search Issues Video Quality
WHATS THE LINK??
THE HARLEM SHAKE!!!
Great to develop relationships Professional Groups Great for finding people with relevant skills
Which groups to join Reach Will people engage with you
GOOGLE+
Get relevant news. Video Conference SEO Purposes
Who else is on it Group Management is Stricter
DemographicFemaleMale
China – 712 Million Users
Russia – 90 Million Users
PURPOSE
Traffic to website Traffic to Shop Create Brand Awareness Expert in Field Generate Sales
Just for the sake of it
RESULTS DRIVEN
Time is Money
Facebook Insights
Google Analytics
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