Social Media Social Media What is it? What is it? Why should we use it? Why should we use it? How do we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern District Northern Region
Dec 27, 2015
Social MediaSocial Media
What is it?What is it?
Why should we use it?Why should we use it?
How do we use it?How do we use it?
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
What is Social Media?What is Social Media?
Social media Social media is “an umbrella term that defines is “an umbrella term that defines the various activities that integrate technology, the various activities that integrate technology, social interaction and the construction of words, social interaction and the construction of words, pictures, videos and audio.”pictures, videos and audio.”
-www.wikipedia.org-www.wikipedia.org
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Why Be Involved With Why Be Involved With Social Media?Social Media?
“We don’t have a choice on whether we do social “We don’t have a choice on whether we do social media, the question is how well we do it.”media, the question is how well we do it.”
- Eric Qualman, Author - Eric Qualman, Author
Socialnomics, 2009 Socialnomics, 2009
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Why We Should Use Social MediaWhy We Should Use Social Media
50% of the world’s population is under 3050% of the world’s population is under 30 (Socialnomics, 2009)(Socialnomics, 2009)
Adults spend 15+ hours online weeklyAdults spend 15+ hours online weekly (Social Media Energy, 2010)(Social Media Energy, 2010)
If Facebook were a country, it would be the 3If Facebook were a country, it would be the 3rdrd largest largest (Socialnomics, 2009)(Socialnomics, 2009)
Youtube is the 4Youtube is the 4thth most visited site on the internet most visited site on the internet (Social Media Energy, 2010)(Social Media Energy, 2010)
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Why We Should Use Social MediaWhy We Should Use Social Media Communicating with social media is a system to leverage Communicating with social media is a system to leverage
your ability to be in touch with your audience.your ability to be in touch with your audience.
If you can’t be found, you are not engaging with an audience. If you can’t be found, you are not engaging with an audience. You are ignoring a target market for recruiting opportunities.You are ignoring a target market for recruiting opportunities.
If you are not communicating (listening first, initiating If you are not communicating (listening first, initiating second) then how do you expect to create a relationship with second) then how do you expect to create a relationship with people that may want to be a part of the value that the people that may want to be a part of the value that the Auxiliary offers?Auxiliary offers?
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
More video is uploaded in 60 days than all 3 More video is uploaded in 60 days than all 3 major US networks created in 60 yearsmajor US networks created in 60 years
2 billion videos viewed each day worldwide2 billion videos viewed each day worldwide
20 billion page views per month20 billion page views per month
50 million users in the US alone50 million users in the US alone
5 billion photos are hosted5 billion photos are hosted
3,000 images uploaded every minute3,000 images uploaded every minute
Social Media FactsSocial Media Facts
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Social Media FactsSocial Media Facts
55 million tweets per day 55 million tweets per day
45% of users are aged 18 – 3445% of users are aged 18 – 34
700 billion minutes per month 700 billion minutes per month are spent on Facebook are spent on Facebook
30 billion pieces of content (web links,30 billion pieces of content (web links, news, photos) are shared each weeknews, photos) are shared each week
Fastest growing: Women 55+Fastest growing: Women 55+
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
The keys to social media success are:The keys to social media success are:
• engagement engagement
• listeninglistening
• interactioninteraction
• connectionconnection
How Do We Use Social Media?How Do We Use Social Media?
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
• Stimulate conversationsStimulate conversations
• Share information & ideasShare information & ideas
• Listen to other voicesListen to other voices
• Instill partnershipsInstill partnerships
• Give a personality (friendly, funny, informative)Give a personality (friendly, funny, informative)
Through Engagement We…Through Engagement We…
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Do not edit UGC… except cautiouslyDo not edit UGC… except cautiously
Keep voice authentic & humanKeep voice authentic & human
Keep it freshKeep it fresh
Get permissions when appropriateGet permissions when appropriate
Extend our brandingExtend our branding
Respond within 24 hours if possibleRespond within 24 hours if possible
Rules of EngagementRules of Engagement
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
We also Know…We also Know…
Our communications are two-way conversationsOur communications are two-way conversations
Our information can deliver “instant gratification”Our information can deliver “instant gratification”
Our reputation is reinforced by othersOur reputation is reinforced by others
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Now that you understand it, Now that you understand it, how does it fit into the Auxiliary?how does it fit into the Auxiliary?
Using Social MediaUsing Social Media
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
1. How to correctly wear a PFD1. How to correctly wear a PFD
2. Paddlesport safety2. Paddlesport safety
3. Safe boating tips3. Safe boating tips
4. Vessel Safety Check4. Vessel Safety Check
YoutubeYoutube
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
1. Promote upcoming classes1. Promote upcoming classes
2. Advertise future VSEs2. Advertise future VSEs
3. Recruitment3. Recruitment
CraigslistCraigslist
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
1. Conferences1. Conferences
2. Outdoor/boating shows2. Outdoor/boating shows
3. Patrols (water or air)3. Patrols (water or air)
4. Fellowship4. Fellowship
FlickrFlickr
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
1. Advise Aux members of upcoming classes 1. Advise Aux members of upcoming classes
2. Call for participation during future 2. Call for participation during future outdoor/boating shows outdoor/boating shows
3. Share preparedness links3. Share preparedness links
4. Give updates from National4. Give updates from National
5. State liaison programs5. State liaison programs
6. Public education events6. Public education events
Twitter and FacebookTwitter and Facebook
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Things to Keep in Mind When Things to Keep in Mind When Getting StartedGetting Started
• • Follow “Rules of Engagement”Follow “Rules of Engagement”• • Plan activity (editorial calendar)Plan activity (editorial calendar)• • Monitor conversationsMonitor conversations• • Analyze performanceAnalyze performance
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region
Home Work Assignment!!!Home Work Assignment!!!
Become a fan!Become a fan! Facebook.com/USCGAux5DNRFacebook.com/USCGAux5DNR
Become a follower! Become a follower! Twitter.com/USCGAux5DNRTwitter.com/USCGAux5DNR
Become a contact! Become a contact! Flickr.com/photos/USCGAUX5DNR Flickr.com/photos/USCGAUX5DNR
Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media
5th Northern District Northern Region