This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media for Small Business#smwsmallbizsn September 24,
2013 1:00 #SMWCHICAGO CHICAGO
Social Media for Small Business Where Is Everyone and Do I Need
to be There Too??? Cathy Rubey, InGe, Inc. @ingeinc
www.InGe-Inc.com 630-302-5206 #smwsmallbizsn
Why Be on Social Media? I already have enough to do. Im an
expert at 1 business already. Really, I gotta learn this business
too? I cant keep track of all those passwords. I dont want people
in my business... NOT
Social Media -Whats That? Social Networks Social Networking
Social Media ALL refer to websites with different themes and
platforms where members can interact and exchange ideas and
artifacts.
Social Membership 1 Billion+ 500+ Million 400+ Million 300+
Million 100 + Million Blogs 25+ Million (5x women/men)
GOT IT! So Where Should I Be?
This Might Help Explore Each Site. When Do You Have Time? Which
Site Do You Like? Can You Delegate? Check Out the Competition!
What to Do When You Get There: Start a Conversation Be HELPFUL
or USEFUL Share Relevant Content to Your Networks
Engagement Twitter = Seconds Facebook = Hours Website =
Days
And, Oh. By the Way... Raise Your Hand If...
Smartphones
From Flip to Smart Phones
So...Optimize for Mobile Content mobile friendly Share content
across channels No Crazy Fonts/Effects Use Mobile to update
channels Mobile Apps (aka mobile applications) are Where Its
At!
Final Thoughts 1. Make sure all your channels link to each
other and a central website. 2. Have all of your pages and proles
include same call to action (call, email, visit, etc.). This
creates a solid digital presence and awareness for you and your
small business. 3. Schedule regular updates and notications. 4.
Delegate. Monitor. Remember that once proles and accounts are
created, it takes just a few minutes a day to monitor and add
content. Or... 5. Outsource to a specialist who meets your needs
and budget.
For More Info Visit http://www.slideshare.net/CathyRubey to
download this presentation and others to help you grow your online
presence.
IT Solutions Business Solutions Stafng Payroll Services Project
Management Evaluation Marketing Advertising PR Services Web Design
Writing/Editing Production Need More Help? www.InGe-Inc.com
630-302-5206
Thank You! #SMW13 @INGEINC Info graphics and data via Pew
Research Centers Internet & American Life, Nielson,
Mediabistro, STRATA, MarketMeSuite, PLACESTER, Endgadget Music by
Vonmodik used with permission. Chicago Architectural Foundation
SMWChicago Volunteers & Sponsors
THANK YOU Cathy Rubey, InGe, Inc Owner/Creative Director
[email protected] www.socialmediaweek.org/chicago @SMWChicago
CHICAGO