Social Media Week 2013 Presentation: Life on Demand

#LIFEON DEMANDThe New Normal in Social Participation

SPEAKERS

Dana ToddSVP Global Marketing, Performics

@danatodd

Jon WegmanVP Strategy & Planning, Performics

@jwegman

Puneet MehtaCo-Founder and CEO, MyCityWay

@puneetmehtanyc

Kevin SwanepoelPresident, The One Club

@zinkwazi

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THE NEW NORMAL

PERSONAL RELATIONSHIPS

49%

Would rather text than call

40%

Are more comfortable engaging with people online than in person

30%

would rather talk to close friends via social networking than traditional modes

WHY DO YOU HIDE or UNFRIEND PEOPLE ON SOCIAL SITES?

54% / 24% I don’t want to know every detail about them

42% / 24% Too political30% / 32% To avoid relationship

problems

20%

use social networks to keep tabs on their significant other

RELATING TO BRANDS

rely on social network to locate company/brand contact info

49%

Their posts are not relevant to me

38%

They post too often in general

38%

They don’t provide the content I was expecting

30%

They don’t provide coupons, discounts or specials

Why people Unfollow, Unfriend or Unlike Brands

HYPERCONNECTEDPARTICIPATION

Use within 5 min of waking up

PERSONAL PARTICIPATION

Expected Response

Time to Text Messages

20%television

20%mobile

11%computer

BRAND PARTICIPATION

49%satisfaction

25%complaint

11%brag

Why they post after buying

72%take post-purchase action

on social media

What people want from brands

MULTISCREENING

Mobile Device Expectations

DEVICES

42%own a tablet

of those, 19% own more than one!

Questions?#SMW13 @performics

@jwegman @puneetmehtanyc @zinkwazi @danatodd

Thank you!