SOCIAL MEDIA WEBINAR SERIES SOCIAL MEDIA 101 A beginners guide to Instagram. Smart social media is key to the success of your salon. Take an initial dive into Instagram to see why it’s important for your business, how it works, and how you can get started today. Topics covered include: the basics of posting, active engagement with your followers, understanding the Instagram algorithm and how to get your content in front of your desired audience. CLASS LEVEL - EVOLVE Photo Source: @ouiwegirl @tatumneill SOCIAL MEDIA Continued on Reverse LEARN: • Key Instagram Terms • How to effectively work the app • The importance of posting and engaging • How to create content & write captions • Hashtagging strategy BRING: • Smartphone with Camera • Notebook • Pen SOCIAL MEDIA 102 Take your Instagram to the next level by building the brand you love. In this class, we tackle content strategy and curation using tools like mood boarding and content buckets to develop a brand look, feel and voice that will drive the kind of traffic you want to your business. Whether you have a rough outline of your brand and are looking for the skills to hone it, or whether you have a fully developed brand strategy and need to know how to translate it to your social media, this class will give you the tools to bring out the best in your brand. LEARN: • Building your brand identity • Creating content buckets • Copywriting for captions • Curated content creation • Designing your mood board • Color psychology CLASS LEVEL - PROPEL BRING: • Smartphone with Camera • Notebook • Pen • Developing a page that looks and feels authentic and amazing • Dissecting your brand to make sure it fits the image you want moving forward