SOCIAL MEDIA VS WEBSITE - APTLD Social... · •Social media is the ultimate marketing tool. •build relationships with their current customers and offer contests to entice new customers

SOCIAL MEDIA VS WEBSITEGunawan Tyas Jatmiko – Chief Registry Operation .id Registry

Background

• Technological development make the users of the social media also increase continuously year by year

• Lately, the social media can be a part of human life , had even the social media has become necessity

• Technology changes one’s life

Social Media

Internet User

• Social media is the ultimate marketing tool.

• build relationships with their current customers and offer contests to entice new customers

• Social media is so popular and effective

• With fantastic free tools like this, small business owners might not even want to read the rest of this post

Why Social Media

Why Website

• the website is built to reflect the business, their brand, their products, their logo, and also the lifestyle where the heart of their identity is

• website also has more opportunities to bring in revenue

• There is no same address, meaning that when we search for shoe stores on behalf of the shop on social media, many others will appear, shoe stores when searching for shop names on the website will go directly to the website.

Discussion

• Social media is very good for expanding and building business partners, but has its own website and domain name for business, as well as having an office or store with a clear address about it.

• you’ll have control of what do you want to appear in your website rather than social media

• Most of search results in google is the website address, not social media .

• Customers will trust websites with domain names that clearly represent the brand, because you have to buy a domain name and subscribe, buy, host on a server, and build a website.

Strategy

• .id Registry has a strategy to increase the number of website users by selling my.id for USD 1

• The hope of this strategy is to encourage social media users to create a website

• My.id is considered attractive and sexy because it represents my international domain or my identity

Summary• Social media can be used as a means of expanding marketing

and building networks but it is better if we have a mobile and professional-friendly website that is easily accessed by consumers

• Using social media as a means of providing links that contain information on existing products or services. on website Of course this is more effective and efficient at developing products or services and reaching the current market widely

• Bringing together websites and social media is the most qualified to face global competition.

• .id Registry made a strategy to sell my.id in the price range of USD 1