Social Media Training: Where Content and Lead Generation Collide

P R E S E N T E D B Y :

Social Media Training

Social Media, So Easy Even Cavemen Get It!

Why Social Media Works

Self-Promotion

Stay Ahead of Curve

Brand Recognition

Community

Authority

Influence

Web Traffic

Mind Share

Why Businesses Use It

Your Company: Center Stage

When you post, you’re in a spotlight

More visible, more trustworthy

Gives your company a face…a voice

Competitive intelligence through interactions

Content Marketing

Content Marketing

Relationships

Starting the Conversation

Engagement

Connecting with People

Developing the Message

Drive Curiosity

Empathy to causes

Sharing others’ links

Be unique

Find Qualified Leads

Invite to your physical location for events

Cross-promote LinkedIn/Twitter/FB page

Drive to website

20%Percentage of your messages that should be

about your

brand.

Tips

Everyone Matters on Social Media Except You

Retweet, Follow, Notice Others

Promote Others 10x More Than You Promote Yourself

Take Interest, Comment, Thank

Be a Strategic Follower

Use #Hashtags, Follow Influencers

FollowerWonk – can help you search Twitter bios

Would I click on it?

Killer headlines. 140 characters. Make it clickable

What To Post

Upcoming events

Industry trends

Brag a little – where are you today? (trade show, speaking engagement)

Link to client success stories

Link to web profiles of vendors you work with that have great products or philosophies (share the love)

Recent articles

Announcements: mobile app launch, awards, etc.

Company news

When To Post

Expanding Your Reach

Who to “like,” who to “follow”

Use and sort with “lists”

Go beyond what you do. Talk about what your customers are interested in

Your female target: Interesting finds on Pinterest (holiday decorating)

Your business target: Share articles like, “How to hire great employees”

Stay positive!

All business all the time? It’s OK to have some fun

Advertising | Facebook

Advertising | Facebook

Measuring Your Impact

Define all ways customers use to reach you: Website

Email

Newsletter

Direct Phone Call

Personal Interactions

How will social media impact those avenues? Links to your website from your posts or advertising

Add info@ email addresses to posts to learn more, get a quote

Links to newsletter opt-in forms

Invite to your locations (if practical) for events

Measurement Tools

Google Analytics (movement to website)

Available data for those invited to view the tool

What posts generate traffic (track by date)

Tracks Behavior of users (Referrals)

Where they came from, went, how deep they got into your site

Measurement Tools

Facebook’s On-page Analytics

Available data for admin-level users

Gives weekly reports

Tracks likes, reach, posts

Gauge how posts perform

Time Investment

This takes time!

Split up the job (have others in your company concentrate on your varying target audiences)

Personas

Use management software

Hootsuite

TweetDeck

Apply Google Alerts

Can You Do It Well?

Content takes time

No strategy takes longer

Lean on help to direct your strategy and editorial calendar

Be the champion of your organization

What if you aren’t that story teller?

Lean on outside help

Best Practices

1. Follow back and interact

2. Keep it social (it’s about relationships, not promotions)

3. Maintain voice and tone

4. Keep it short

5. Create brand awareness and be evergreen

6. Don’t over share

7. Sometimes silence truly is golden

8. Be transparent

9. Be proactive

10. Respond to both negative and positive feedback

Need Help? Contact Us

Marketing Matters. Be Precise. Be Creative