Social Media Workshop
Social Media Training
Oct 29, 2014
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Workshop
prototype-interactive.com
Overview
The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.
The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.
Each section will be discussed separately and examples will be given to support each topic.
Social MediaBasics & Definitions
prototype-interactive.com
Social Media
What is Social Media?This section will define social media, it will explain the two sides of social media and its close relation with web 2.0.
The 4x pillars of social media strategyIn this part, we will take a closer look at the 4x engagement strategies which are essential to any successful plan.
prototype-interactive.com
Social Media & Social Networking
Often social media is confused with social networking, this is incorrect as they are two different realms in their own right.
This section will analyse the behavior of the two and distinguish one from the other, whilst identifying how they compliment each other.
prototype-interactive.com
SEO & SEM
Search Engine Optimization
DefinitionBenefits to your brandTips & TacticsWhat NOT to do
Search Engine Marketing
DefinitionSEM CampaignsTips & Tactics
Billions of searches are performed each month. How does Social Media influence your search rankings?
Get the tools right
prototype-interactive.com
Word of “click”
Share, Speak, Shine.
Tactics of sharing online will be revealed here, whether its images, posts, videos or links.
This section will highlight the importance of word-of-mouth online and how it can lead to increased brand exposure.
prototype-interactive.com
Supporting Social Media Tools
How to get the most out of:BitlyYoutubeFacebookTwitterLinkedin
Increase your reach using:MobileRSSGamesVirtual Worlds
Defining your Strategy
prototype-interactive.com
Social Media Strategy
Once your social media strategy is set, a SWOT analysis helps you to identify your core strengths, your weaknesses, opportunities and understand threats.
The SWOT analysis is not a one time thing, but an ongoing exercise as the list will change frequently.
To create an effective social media strategy, there are various elements which need to be considered; these elements include:
Determination of your goals & objectives
Research; identify your target audience, identify social media platforms which matchyour target audience etc.
Develop Content & Contacts
Talk to your customers
Measure Results
Analyse, Adapt & Improve
prototype-interactive.com
ACCESS Model vs. SM Strategy
The ACCESS Model is an acronym which stands for:
AudienceConceptCompetitionExecutionSocial MediaSales Viability
This section will explain each acronym in detail and provide insight of how they vary from their offline behavior.
Online CommunityIntroduction of the community Behaviors to your contentFive kinds of communitiesManaging your community
prototype-interactive.com
Listen, Learn & Implement
Listen Usage of existing resourcesEducating your employees
Learn In this section, the six-step process for implementing a social media strategy will be shared.
Implement SWOT Analysis revision (which is based on the employees insight)Strategic Content
prototype-interactive.com
Tracking Social Media
How do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? How do you find prospects using social media?
Online reputation management tools help you define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. It's important to defend and monitor your online reputation.
prototype-interactive.com
Damage Control
Social Media Content gone wrong
Converting negative perceptions into positive. How do you make that happen in the social media world?
What steps do you take to keep negative social media damage to a minimum?
How should a company develop a crisis strategy?
For more information contact:
Sarah RassasseE: [email protected]
or call us under:+971 (0) 4446 5789
Prototype Interactive FZ LLCLoft Office 1, 208Dubai Media CityP.O. Box 502204Dubai, United Arab Emirates
T: +971 (0) 4446 5789F: +971 (0) 4446 5765
www.prototype-interactive.com
prototype-interactive.com
Image References
Slide 4:http://www.flickr.com/photos/terinea/1104709726/
Slide 5:http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/lightbox/
Slide 8: http://www.flickr.com/photos/altemark/337248947/sizes/m/in/photostream/
Slide 13:http://www.flickr.com/photos/lumaxart/2137737248/lightbox/
Slide 14:http://www.flickr.com/photos/generated/1545620972/sizes/m/in/photostream/
Slide 17:http://www.flickr.com/photos/iriya/4529637707/lightbox/
Slide 18:http://www.flickr.com/photos/terryhollis/1410819823/lightbox/
Related Documents
