Integrating Social Media Into Your Marketing Strategy
• The slides that follow list tools that were discussed during the “Using Social Media Marketing Effectively: Strategic Architecture for Engagement sessions
• The specific tools listed are not exhaustive but represent some of the best known and most widely used available
• Many of these services are offered by Google allowing integration into a single Google Account
Listen
Monitoring
• Google Alerts– http://www.google.com/alerts
• Radian 6– http://www.radian6.com
• Nielsen Buzz Metrics– http://www.nielsen-online.com/products.jsp?s
ection=pro_buzz
Blog Search
• Google Blog Search– http://blogsearch.google.com– On Google search page, top left menu, navigate to “more” drop
down box, click on “blogs”• Ask
– http://blogsearch.ask.com• Technorati
– ranking & authority functions not as widely used as previously– http://technorati.com/
• Ice Rocket– http://www.icerocket.com/
• Twitter– http://search.twitter.com
RSS Feed Readers
• Google Reader– http://www.google.com/reader
• Bloglines– http://www.bloglines.com/
• My Yahoo– http://my.yahoo.com/
• NewsGator– http://www.newsgator.com/
Participate
Comment:Tracking Services
• Disqus – http://disqus.com/
• Co.mments– http://co.mments.com
• coComment– http://www.cocomment.com/
• Commentful– http://commentful.blogflux.com/
Social Bookmarking
• Stumble Upon– http://www.stumbleupon.com
• Del.icio.us– http://del.icio.us
• Diigio (provides educator accounts)– http://www.diigo.com/
• Reddit– http://www.reddit.com/
• Digg– http://digg.com/
Create Content:Publishing Software/Content Management
Systems
• Wordpress – Hosted http://wordpress.com– Self hosted http://wordpress.org
• Blogger (Google)– Hosted (free) http://blogger.com
• Typepad– Hosted (paid, tiered) http://www.typepad.com
• Moveable Type– Self hosted http://moveabletype.org
• Drupal– Self hosted http://drupal.org/
Social Aggregators/Life Streaming
• Friend Feed– http://friendfeed.com
Photo Sharing & Image Hosting
• Flickr– http://flickr.com
• Picasa (Google)– http://picasa.google.com/
• SmugMug– http://www.smugmug.com/
• Photobucket– http://photobucket.com/
• Photrade– http://www.photrade.com/
Video Sharing
• YouTube (Google)– http://www.youtube.com
• Vimeo– http://vimeo.com
• Blip– http://blip.tv
Video Streaming
• Ustream– http://www.ustream.tv/
• Stickam– http://stickam.com/
• Mogulus– http://www.mogulus.com/
• Justin TV– http://www.justin.tv/
Publicize Your Content
• Ping.fm (http://ping.fm)– Notifies social media services of new posts
Email Marketing
• Constant Contact– http://constantcontact.com
• FeedBurner (Google)– http://feedburner.com
• FeedBlitz– http://feedblitz.com
Measure
Blog & Website Analytics
• Google Analytics– http://www.google.com/analytics/
• Site Meter– http://www.sitemeter.com/
• Stat Counter– http://www.statcounter.com/
Refine Strategy
Examples
• Facebook: Wiggly Wigglers– http://www.facebook.com/group.php?gid
=3120520301
• Recorded Video: Winter in Yellowstone– http://blip.tv/file/1802775/
• Video Streaming: Mardi Gras– http://www.mogulus.com/zuluparade