Social media tools

SocialMedia.ie April 2012 © SocialMedia.ie April 2012 ©

SocialMedia.ie SOCIAL MEDIA TOOLS

SocialMedia.ie April 2012 ©

Sproutsocial - www.sproutsocial.com

30-day free trial available Features: • Publishing & scheduling updates across social channels • Monitoring a brand & competition across social channels and the web with integrated Google

http://www.sproutsocial.com/



• Analytics and group-level reporting • Connecting with highly targeted customers through a number of tools • Measuring success • Collaborating with the team, tasks and permissions tools • Managing platforms with Sprout Social For Mobile tool




Cost options: • $9 Pro Plan - up to 10 profiles • Small Biz $39/month – managing up to 20 profiles • Deluxe $59/month – managing up to 40 profiles • Premium $899/month – unlimited access • Introduction to the tool here


http://vimeo.com/14182681


Hootsuite - www.hootsuite.com

30-day free trial available Features: • Monitoring a brand across social channels and the web with integrated Google Analytics • Analyzing social profiles with the integrated Google Analytics, Google+ Page Analytics; 40+ individual analytics modules to choose from

http://www.hootsuite.com/



Features: • Collaborating with the team, tasks and permissions tools • HootSuite’s native ow.ly URL shortener • Managing platforms with HootSuite For Mobile tool




Cost Options: • Pro $9.99/month – unlimited social profiles • Free – 5 social profiles, message scheduling, 2 RSS/Atom Feeds, Free Quick reports • Introduction to the tool here




Sendible - www.sendible.com

30 day trial available Features: • Engaging with customers across multiple platforms; managing social profiles and providing Priority Inbox to highlight important conversations • Incorporating email and sms marketing

http://www.sendible.com/



Features: • Social Media Monitoring, alerting of the latest Yelp, CitySearch and TripAdvisor reviews, Google Analytics • Providing URL shorteners and tracking click statistics • Collaborating with the team, tasks and permissions tools




Features: • Targeting people matching specific criteria or having conversations that may be relevant to your business on Twitter • Managing platforms with Sendible For Mobile tool • Offering your own clients a tool to manage their online presence based on Sendible




Cost Options: • Marketer $ 29.99/month – up to 30 services • Business $ 69.99 – up to 80 services • Corporate $ 299.99 – up to 180 services • Premium $ 699.99 – unlimited Introduction to the tool here


http://www.youtube.com/watch?feature=player_embedded&v=sV_Q-rvBm3Q


Trackur - www.trackur.com

10 day free trial available Features – focused on tracking • Monitoring mainstream media and social media such as blogs, social networks, Twitter, Facebook, Google +, forums, images and video • Sentiment Tagging or labelling any results as positive, negative or neutral

http://www.trackur.com/




• Providing analytics and charting • Saved searches • Upload and monitoring RSS feeds, RSS/email alerts • Cosmetic features: logo on the dashboard, own domain name • Managing platforms with Trackur For Mobile tool





Cost Options: • Free – One Search Saved • Basic $18/month – up to 5 search saved • Plus $88/month – up to 50 search saved • Premium $197/month – up to 250 search saved • Unlimated $377 •Introduction to the tool here





Brandwatch - www.brandwatch.com

Request demo option Features: • Social Media Monitoring including social media platforms, blogs, video sites, discussion forums, and image sites with multi-lingual coverage • Monitoring & Engaging Fans

http://www.brandwatch.com/



Features: • Analysing, cleaning and gathering data • Introducing a special system of moderating including mention categorisation, improved sentiment classifiers and ongoing Query search string improvement




Cost Options: • Pro €500/Month - 10k mentions/month, unlimited queries • Enterprise €1700/Month – unlimited mentions, 15 queries • Introduction to the tool here


http://www.youtube.com/watch?feature=player_embedded&v=6k8wRGjSAK8


Wildfire - www.wildfire.com

Features: • Building and tracking custom promotions across multiple social networks such as coupons, contests, sweepstakes and quizzes • Creating custom social pages with the design toolkit, managing content across multiple networks and your own website.

http://www.wildfire.com/



Features: • Moderating and monitoring messages; targeting messages by geography and demographics • Measuring your social performance on Facebook and Twitter, tracking competitors, scouting the social leaderboards and receiving alerts




Cost Options: • Basic $29.70/month or $5 a promotion • Standard $89.70 or $25 a promotion • Premium or $149.70 or $250 a promotion • Introduction to the tool here


http://www.youtube.com/watch?feature=player_embedded&v=-JaJr3ngYrY


Viralheat - www.viralheat.com

14 day trial available Features: • Managing all business Facebook and Twitter accounts • Monitoring the web, including Twitter, Facebook, video and blog mentions, for your accounts, competitors and industry topics

http://www.viralheat.com/



Features: • Providing Influencer Analytics to indentify the brand ambassadors, detecting customers looking to purchase products or services that relate to your profile




Cost Options: • Starter $49/month – up to 7 social accounts • Professional $149/month – up to 15 social accounts • Premium $499/month – up to 30 social accounts • Introduction to the tool here


http://www.youtube.com/watch?feature=player_embedded&v=yHKqZQx5zp8


Beevolve - www.beevolve.com

7 day trial available Features: • Monitoring Twitter, Facebook, YouTube, Blogs, Traditional News Publications and Real-time Web • Spam Filtering

http://www.beevolve.com/



• Offering various analysis model such as Sentiment Analysis, Competitive Analytics, Demographics & Geography • Text Mining • Providing Influencer Identification • Collaborating with team-members and clients for engagement and measure your Social Media ROI




Cost Options: • Basic $49.95/month – 2 users, 10,000 conversations /day • Standard $99.95/month – 5 users, 20,000 conversations /day • Team $349.95/month – 15 users, 70,000 conversations/day • Introduction to the tool here


http://www.beevolve.com/tour/

SocialMedia.ie April 2012 © SocialMedia.ie April 2012 ©

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