The Playbook Prescripon Rx Rx Rx Rx Rx The Prescription Playbook is an education and awareness campaign for parents and coaches to prevent opioid pain reliever diversion, misuse, and abuse by adolescent athletes. ILHPP.ORG/PRESCRIPTION-PLAYBOOK/ SOCIAL MEDIA TOOLKIT
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SOCIAL MEDIA TOOLKIT - ILHPPILHPP.ORG/PRESCRIPTION-PLAYBOOK/ SOCIAL MEDIA TOOLKIT TABLE OF CONTENTS INTRODUCTION 3 HOW TO USE THIS TOOLKIT 4 SOCIAL MEDIA POSTS EDUCATION AND …
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The
PlaybookPrescription
Rx
Rx
RxRx Rx
The Prescription Playbook is an education and awareness campaign for parents and coaches to prevent opioid pain reliever diversion, misuse, and abuse by adolescent athletes.
I L H P P . O R G / P R E S C R I P T I O N - P L A Y B O O K /
SOCIAL MEDIA TOOLKIT
TABLE OF CONTENTS
INTRODUCTION 3
HOW TO USE THIS TOOLKIT 4
SOCIAL MEDIA POSTS
EDUCATION AND CONVERSATION 5SAFE USE 7SAFE STORAGE 8SAFE DISPOSAL 9
SAMPLE TIMELINE 10
INTRODUCTION
Opioid overdoses in Illinois have increased exponentially in recent years. In 2016, there were 1,946 opioid overdose fatalities in Illinois – nearly twice the number of fatal motor vehicle accidents and more than one and a half times the number of all homicides.1 Many of these overdoses result from illicit use of opioids such as heroin and highly potent types of synthetic opioids such as fentanyl. However, various types of prescription opioids have the potential to be just as dangerous if used improperly. Prescription opioids have contributed to higher rates of addiction and opioid related fatalities, while furthering the potential for misuse of other substances. With as many as 80 percent of heroin users first reporting misuse of prescription opioids, it is extremely important to provide education and awareness on safe practices of prescription opioids.2
Many parents report improper storage methods of opioid pain relievers in the household and lack an understanding of these substances to initiate important conversations with their adolescents about making safe decisions if prescribed a medication.
The teen brain continues to develop through adolescence until the mid-late 20's. These years are critical for development of the brain, especially the prefrontal cortex which is responsible for impulse and emotional control. Misuse of prescription drugs, particularly at ages when adolescents are prone to exhibiting risky behaviors, can alter development, affect the reward system, and lead to increased risk of addiction as an adult.
For adolescent athletes specifically, there is the potential that they may access various types of pain medications such as opioid pain relievers due to the elevated risk of injury. With nearly 8,000,000 athletes who participate in high school sports each year, there are 2,000,000 injuries that come as a direct result of play.3 With the increased risk of accessiblity of these substances, athletes need education and awareness on safe use of their medications so they do not misuse or divert (the sharing or selling of one's own medication) substances to their peers.
According to the most recent Illinois Youth Survey and the Monitoring the Future data reports, adolescent misuse of prescription opioids has been declining in recent years. This provides a solid foundation to continue education and awareness efforts and encourage safe use, safe storage, and safe disposal of opioid pain relievers and other prescription medications.
Parents and coaches have the ability to educate themselves through conversations with doctors, healthcare professionals, and pharmacists and inform others by disseminating information about safe practices of medications.
1 Prescription Opioids and Heroin. (n.d.) Retrieved from http://www.dph.illinois.gov/opioids/home
2 Lankenau SE, Teti M, Silva K, Jackson Bloom J, Harocopos A, Treese M. Initiation into prescription opioid misuse amongst young injection drug users. Int J Drug Policy. 2012;23(1):37-44.
3 Comstock, R., Collins, C., Corlette, J., & Fletcher, E. (2013). National High-School Sports-Related Injury Surveillance Study, 2011-2012 School Year Summary. Columbus, OH: The Research Institute at Nationwide Children’s Hospital; 2010.
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HOW TO USE THIS TOOLKIT
The posts from this toolkit are designed to be utilized on various social media platforms such as Twitter and Facebook, but can be adjusted to meet other platforms as well.
This toolkit includes three social media posts for each category. Twelve posts have been designed to educate and encourage parents to speak with their adolescent athletes about safe practices of opioid pain relievers. An additional set of three posts has been developed to encourage coaches to start the conversation with parents and athletes about similar practices for safe use of medications.
A message for each post contains a web link to The Prescription Playbook to inform parents, coaches, and athletes of further steps they can take to learn more about safe practices for prescription opioids.
TARGET AUDIENCE
Parents and coaches are the target audiences for this toolkit. The following social media posts are categorized by messages that address education and conversation, safe use, safe storage, and safe disposal of prescription drugs, particularly opioid pain relievers, for parents and coaches. These posts will encourage both audiences to educate themselves and have conversations with others to influence a culture of safe chemical health decisions.
The hashtag #EOM (Ending Opioid Misuse) has been included within a number of posts. This abbreviation has been widely used as a campaign message across the state of Illinois to bring awareness to prescription opioids.
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Don’t Be a Spectator
when it comes to talking to your athletes about safe use of opioid pain relievers and other prescription drugs
ilhpp.org/prescription-playbook/
1. Don't Be a Spectator. Talk with your athletes about safe use of pain relievers such as prescription opioids.
1. Talk to your doctor & ask questions about drugs prescribed to you or your child
2. Express concerns & explore any alternatives for potentially addictive prescription drugs
3. Speak with your adolescents about methods for safe use of prescription drugs
ilhpp.org/prescription-playbook/
4 The MetLife Foundation: Partnership for Drug-Free Kids. The Partnership Attitude Tracking Survey (2013). Accessed from https://drugfree.org/wp-content/uploads/2013/04/PATS-2012-FULL-REPORT2.pdf
5 Children’s Health Evaluation Research Unit. Narcotics in the medicine cabinet: provider talk is key to lower risk. C.S. Mott Children’s Hospital National Poll on Children’s Health. 2016;26(4). http:// mottnpch. org/ reports- surveys/ narcotics- medicine- cabinet- provider- talk- key- lower- risk.
1. Encourage others to learn more about safe use, storage, and disposal of prescription opioids #EOM
1. Always know where medications are located in your household
2. Avoid leaving medications on counters, tables, or easy to access areas
3. Return medications to a safe location not visible to others after each useilhpp.org/prescription-playbook/
Rx
1. Safeguard Your Prescriptions. Many parents report unsafe storage methods of opioid pain relievers, even in households with children and adolescents. 6
6 McDonald, E. M., Kennedy-Hendricks, A., McGinty, E. E., Shields, W. C., Barry, C. L., & Gielen, A. C. (2017). Safe storage of opioid pain relievers among adults living in households with children. Pediatrics, e20162161.
Guard & Discardyour prescriptions and medications
ilhpp.org/prescription-playbook/
1. Avoid leaving medications on counters, tables, or easy to access areas
2. Always return medications to a secure location up & away and out of sight after each use
3. Discard unsused medications at prescription take back locations such as police stations
There are free take back locations near you open year round for safe disposal of your prescription drugs.
Safe Disposal is a SolutionGO TEAM!
find prescription takeback locations near you
ilhpp.org/prescription-playbook/safe-disposal/
1. Properly store your prescriptions and dispose of unwanted medications to keep others from accessing them #EOM
MESSAGES: GUARD AND DISCARD, SAFE DISPOSAL IS A SOLUTION
SAFE DISPOSALPARENTS
Rx Take Back
Safe Disposal is a SolutionYou can properly discard your unused prescriptions at free drug take back locations near you. To find disposal sites in your area visit:
ilhpp.org/prescription-playbook/safe-disposal/
3. Prescription take back locations help keep unwanted prescriptions out of reach from others. ilhpp.org/prescription-playbook/safe-disposal/
The following sample timeline has been developed to promote social media posts that encourage conversations about practices for safe use, storage, and disposal of prescription drugs. Posts can be sent out daily, a few times a week, and can be adjusted to repeat or run for continous months. Please refer to additional materials from The Prescription Playbook for supplementary educational materials to provide to your audiences.
www.ilhpp.org/prescription-playbook/
WEEK ONE:
Feature two posts from each category on separate days:• Education and conversation for coaches• Education and conversation for parents
WEEK TWO:
Feature two posts from each category on separate days:• Safe Use• Safe Storage• Safe Disposal
WEEK THREE:
Feature one post from each category on separate days:• Education and conversation for coaches• Education and conversation for parents• Safe Use• Safe Storage• Safe Disposal
WEEK FOUR:
Feature one post from each category on separate days:• Safe Use• Safe Storage• Safe Disposal
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Other ResourcesStart Talking Now - www.starttalkingnowtoolkit.org/wp-content/uploads/2017/04/Opioid-Prevention_Social-Media-Toolkit.pdf
NIDA for Kids - www.teens.drugabuse.gov/drug-facts/prescription-pain-medications-opioids
CDC - www.cdc.gov/drugoverdose/opioids/index.html
FDA - www.fda.gov/Drugs/DrugSafety/InformationbyDrugClass/ucm337066.htm
Partnership for Drug Free Kids - www.drugfree.org/drug/prescription-pain-relievers-opioids/
Illinois Youth Survey - www.ys.cprd.illinois.edu/
Monitoring the Future - www.monitoringthefuture.org/
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Developed and funded in whole and or part, by the Illinois Department of Human Services and/or Substance Abuse and Mental
Health Services Administration. The views, opinions, and content of this publication are those of the authors and contributors,
and do not necessarily reflect the views, opinions, or policies of IDHS, SAMHSA, or HHS, and should not be construed as such.