Social Media Today… And Maybe Tomorrow Melanie Howe @melaniedyann #ECISMG 2-19-2015
Social Media Today...and Maybe Tomorrow
Jul 17, 2015
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Social Media Today…And Maybe TomorrowMelanie Howe
@melaniedyann
#ECISMG
2-19-2015
Statistics
Platform updates
Predicted trends
How it affects you
Useful tools
What we’ll cover
A little about me!
Single Mom
Ball State Graduate
Consultant / Entrepreneur
DIY’er (Home & Kitchen)
Community Advocate
Lover of Lists
Retired Mascot
Most Common ChannelsFacebook
YouTube
Snapchat
Like it or not – Facebook is King“Facebook has become the most widely-used social network to date and has shaped online interaction as we know it.”
71
%Of Internet users are on FB
(that’s 58% of the adult population)
65
+
890 million
Daily logons
1
3Highest traffic
between 1pm –
3pm18% more
Thurs and
Friday
5 new profiles created
every second – what?
Interesting Twitter Stats
23
%Of Internet users are on FB
(that’s 19% of the adult population)
44% have
never sent a
tweet
13%
haven’t
tweeted in
30 days
390+
million
have
zero
followers
92
% of
top brands
Tweet at
least once
daily
Facebook – Recent UpdatesNews Feed Algorithms
Reduction in hoaxes
Ads increasingly important
Video auto-play
Facebook at Work
Facebook Groups App
Amber Alerts
Legacy Contact
Twitter – Recent UpdatesSponsored Tweets
Analytics Available to all
Group Direct Messages
In-App Mobile Video
While you were away
Curator Tool
TweetDeck Teams
Dating Google again
Pinterest – Recent Updates28% of Internet Users
Significant Growth
More Men
Promoted Pins
Invite/Find Friends from FB
Analytics
New Pinterest Guide eBooks
Mostly used on tablets
Instagram26% of Internet Users
90% of users are under 30
Significant growth
Hyperlapse
Edit Image Captions
Send images directly to person or group
Enhanced Discovery/Search
More Filters and Creative tools
OthersSnapchat has added significant features including advertising, live updates, “Snapcash”, and most recently “Discover”
YouTube – Creative Studio. Some struggles as more social platforms ad video features and exclusivity
LinkedIn – Continues to be mostly used by professionals and 80% are over 30. Improved search engine in 2014
Google+ is the only channel with more men than women (71%)
What’s Next?
Increase in Video - BIGTIME
Facebook will remain dominant
Twitter may see decrease in market share
Pinterest, Instagram, and Snapchat will continue to grow
Advertising will become more critical for businesses
Advertising cost will increase
Continued increase in mobile use
Bonus: Podcasts will become more relevant
Predictions from the experts that I agree with
Why should you care? 92% of marketers say social media has generated exposure for their business
80% of marketers say social media has increased website traffic for their business
72% of marketers say social media helps them develop loyal fans
68% of marketers plan to increase their blogging in the near future
67% of marketers plan to increase YouTube participation in the near future
64% of marketers plan to increase LinkedIn participation in the near future
Stats pulled from the 2014 Social Media Marketing Industry Report
Roles in Social Media for BusinessMarketing Person / Team
Technology SME / Guru
Intern
Office Manager
Administrative Professional
Customer Service
All things Miscellaneous person
Business Owner
The chick in the cube next to you
Do we have time? How about some of my favorite content tools.
Canva.comEasy web app for graphic design
Built In Templates
Pre-designed templates
Image gallery
Cost effective
Makes anyone a designer
Sometimes buggy
FotorImage editor
Make pictures look more professional
Predefined filters
Add text / captions
Picture collages
Resize images
HootsuiteSocial Dashboard
Monitor multiple accounts
Publish in multiple accounts from one interface
Preschedule posts
Monitor subjects or keywords
Watch your kids!
Buffer is also a nice alternative
Thank You – See you online!www.addisonavenuemarketing.com
Sourceshttp://www.socialmediadelivered.com/2015/01/09/significant-social-media-demographics-to-consider-for-your-2015-strategy/
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
https://newsroom.fb.com/news/2015/02/adding-a-legacy-contact/
http://blog.instagram.com/tagged/instagram+news
https://business.pinterest.com/en/blog
https://blog.twitter.com/
http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
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