Social Media: Tips to Avoid a Risk Management Nightmare ACUITY FORUMS’ EXECUTING SOCIAL MEDIA 2010
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Social Media: Tips to Avoid a Risk Management Nightmare
ACUITY FORUMS’ EXECUTING SOCIAL MEDIA 2010
AgendaBackground
Issues
Governance strategies
Policy development
Ensuring privacy
Private vs. public information
Leaking information
Dealing with outside issues
February 9, 2010
ContextInternal
External
Personal
February 9, 2010Executing Social Media 3
Background - ExternalProfiles on most platforms
Social networking
Plaxo
Stumble Upon
etc.
Wikis: Wikipedia, etc.ForumsBlogs
X employees
February 9, 2010Executing Social Media 4
IssuesConfidential information
FinanceSecurityPrivilegeSecrets
Intellectual Property
Reputation
Liability
Time theft
February 9, 2010Executing Social Media 5
RealityIndividuals
High usageUser-friendlyTrendy and viral
Low understandingLawsImpactsUnderlying technologies
TechnologiesUncontrollable
AnonymityThird party
Unavoidable“Right”
Last “forever”
February 9, 2010Executing Social Media 6
Background - InternalInteractive and customizable intranet
Look and feelWidgets
Productivity
News
Wikis
Forum
Internal blog
Human capital management
Metacrawler
February 9, 2010Executing Social Media 7
IssuesConfidential information
FinanceSecurityPrivilegeSecrets
Intellectual Property
Reputation
Liability
Time theft
February 9, 2010Executing Social Media 8
RealityTechnologies
ControllablePartial anonymityIn-housePrivilege
Moderated
IndividualsLower usage
ImpactPartial anonymity
Better understandingEducation Policy Laws
February 9, 2010Executing Social Media 9
Solution = Policies integration
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Data classification• Confidential• Internal use• Public
Communication• Language• Content• Respect
Document retention• Periods depends on
information and platform
Security• Access
Code of conductRead and signed annually
Web-based education
Solution = TechnologyNo
Print ScreenshotSaveEmail
LogLimited access
History
Traceability
Username
Password
February 9, 2010Executing Social Media 11
Next step...Engaging with the outside
Service providers and vendorsCustomers
UsesCorporation
Communication
Notice
Promotion
Publicity
R&D
Customers
Comments
Complaints
Ideas
February 9, 2010Executing Social Media 12
February 9, 2010
Privacy issues
Executing Social Media 13
PIPEDA reviewPart and Schedule 1
Private sectorGovernment
Privacy Act
Personal informationAbout an identifiable individual…who is an employeeExcluding business id information
In the course of commercial activity
Collected, used or disclosed
Key ConceptsConsentLimited collectionLimited useSafeguards
February 9, 2010Executing Social Media 14
Different casesLoyalty and whistleblowing
“My employer sucks”“My employer violates the law”“My Department wastes the government’s money”
Identity and opinionI work for Department X and I
like to sleep with animals hate big corporationsam telling you that 1 + 1 = 3
February 9, 2010 15Executing Social Media
No contractual leverageHow to deal with
former employeesanonymous publications
SolutionsBreach of confidenceDefamation & intentional interferenceCopyright and TM infringementBreach of statuteBreach of special covenant
February 9, 2010Executing Social Media 16
Questions?
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