Social Media Tips for Journalists United Nations Training Program for Palestinian Journalists @BrianHonigman
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Tips for Journalists
United Nations Training Program for Palestinian Journalists
@BrianHonigman
@BrianHonigman
The State of NewsConsumption in 2015
@BrianHonigman
More News is Consumed Across Mobile Devices
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: Develop mobile friendly news content.
@BrianHonigman
Main Sources of News Are TV & Online (Includes Social)
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: Social Media acts as a supporting medium,
not often the main news source.
@BrianHonigman
Main Sources of News by Age Group
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: 18-24 year olds are the biggest age demographic consuming news online and
on social media.
@BrianHonigman
News Sources Most Often Associated with Accuracy
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: Social media is still not considered as reliable and
accurate as other news sources.
@BrianHonigman
Facebook is Leading Source For News Across Social Media
Source: Reuters Institute Digital News Report 2015
41% Consume News on Facebook Weekly.
6%10%
17%
20%
Facebook: 41%
6%
@BrianHonigman
Takeaway: Facebook has the most engaged audience on
social media. Make it a priority.
@BrianHonigman
76% of social media users regularly access multiple sources of news
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: Invest in multiple social media channels to ensure you’re active where readers are.
@BrianHonigman
Top Social Networks for
News Are Facebook, YouTube,
WhatsApp, Twitter etc.
Source: Reuters Institute Digital News Report 2015
@BrianHonigman
Takeaway: Prioritize time splitting reporting on Facebook, YouTube, WhatsApp and Twitter
to reach a wider audience.
@BrianHonigman
Social Media Fundamentals For Journalists
@BrianHonigman
Invest in Using a Few Social Channels
For Reporting
Social Media Tips For Journalists
@BrianHonigman
Know the Difference Between a Journalist’s Use of Social Media vs. a News Organization
Social Media Tips For Journalists
@BrianHonigman
Optimize News Per Channel For Better Distribution
Social Media Tips For Journalists
@BrianHonigman
Understand Which Channels Are Better for Breaking News
Social Media Tips For Journalists
@BrianHonigman
Synch Reporting on Social Media with Other Channels
Social Media Tips For Journalists
@BrianHonigman
Survey and Analyze Your Audience on Social Media
Social Media Tips For Journalists
@BrianHonigman
Ensure Accuracy of Your Reporting on Social Media,
Confirm Sources Accordingly
Social Media Tips For Journalists
@BrianHonigman
Invest in Proper Equipment When Possible Like Portable
Mics, Lighting etc.
Social Media Tips For Journalists
@BrianHonigman
Start with the Channels with the
Most Engaged Audience
Social Media Tips For Journalists
@BrianHonigman
Tips for Effective Reporting on Social Media
@BrianHonigman
Facebook Tips for Journalists
@BrianHonigman
Setup a Facebook Page, Optimize for Subscribers
@BrianHonigman
Get Your Personal FB Page Verified to Access More Features
http://bit.ly/verifyFB
@BrianHonigman
Monitor Trending News from the Mentions App
@BrianHonigman
Share News That Engages Viewers, Brings People Behind the Scenes
@BrianHonigman
Use Facebook Live to Report in the Field from the Mentions App
@BrianHonigman
Example from Journalist Jigar Mehta of AJ+ reporting on Syrian refugees
Use the FB Newswire Page for Verified, Newsworthy Content Worth Sharing
Embed Facebook Content To Integrate Social Reporting
@BrianHonigman
Twitter Tips for Journalists
@BrianHonigman
Make Tweets More Impactful with Rich Media
Use TweetDeck to Get More from Twitter
@BrianHonigman
Live-Tweet to Report on Your Beat & Build an Audience
@BrianHonigman
WhatsApp Tips for Journalists
@BrianHonigman
Gather Tips, Pictures, Video & Other Media
@BrianHonigman
Setup a Dedicate Phone For Your WhatsApp Account
@BrianHonigman
Experiment with the Broadcast List Feature
@BrianHonigman
Instagram Tips for Journalists
@BrianHonigman
Feature Visual Angle of Story
@BrianHonigman
Tease Long-Form Reporting
@BrianHonigman
Source Content for Use Elsewhere
@BrianHonigman
Periscope Tips for Journalists
@BrianHonigman
Plan Ahead
@BrianHonigman
Craft an Engaging Description
@BrianHonigman
Be Responsive to Feedback
@BrianHonigman
Snapchat Tips for Journalists
Tie Snaps Together to
Provide Ongoing Coverage from your Snapchat
Story
@BrianHonigman
Make it Easy to Find Your Account on Snapchat
@BrianHonigman
Thank you for listening!
Please stay in touch.
linkedin.com/in/brianhonigman
Related Documents
