Social Media Tips Every Recruiter Should Know

Discussion

How do you think social media has

changed recruitment ?

Has social media changed recruitment for the better ?

Poll

Social media brings different people together

Employers can seek out talent before they need it

Extremely cost effective

Easier to build relationships

High level of referrals

Profiles don’t always paint an accurate pictures of an individual

Don’t Have full Brand control

Discrimination is more likely

Allot of noise to filter through

Social media strategies can be time consuming .

Why Does Social Media Work ?

500 million Tweets are sent

per day

LinkedIn Has 2 new members every second

Facebookhas 1.23

Billion Users

Google + has 350 million active users

• Strengthens Employer Brand

• Makes It Easier To Connect With Talent

• 24 – 7 Recruitment Tool

• Speed Up The Hiring Process

• Get To Know More About The Candidate

• Reach Passive Candidates

Cost Effectiveness

Why Does Social Media work ?

Social Recruitment Stats

How Are Job Seekers Using Social Media

•Networking •#Hiring •Sharing •Blogging •Self promotion •Groups •Communities

Where To Start ?

StrategyAudience

Audit Brand Fit Employees

Strategy : What do you want to achieve ? What are your short, mid- and long term goals.

Audience: Where are your people ? – Do you need sites with a large database such as LinkedIn or a more industry specific Job Board (Is your target audience even on social media)

Brand: Make sure your employer brand is consistent and that employees profiles / company pages portray the best image of your business.

Fit: Analyse the personalities of your current employees and tailor your recruitment strategies to find candidates that work well along side current employees

Employees: Encourage current employees to share job posts and to promote the companies culture to their networks.

Spread Your Employer Brand

A day in the life ...

Share interesting

news

Tell Stories Attract Passive Candidates

Create Excitement

Don’t tell… Show !

Get employees Involved

Set The Tone

Show What Makes You Unique

Finding Top Talent LinkedIn

•LinkedIn Recruiter •Make a good impression / Engage •Don’t just stick to the Job boards •Use search filters •Snoop Around•Use Employees / your network•Join relevant groups•Build a large network•Seek Passive and Active candidates

Finding Top Talent Twitter

• Hash Tag •Join Relevant / Local Discussions •Create exposure / Company culture•Use employees networks •Engage with super connectors •Search for candidates #keywords•Tweet to specific Job Pages •Don’t be a one way street

Finding Top Talent Facebook

•Use Search options to source Talent•Reach candidates through groups •Ask employees to Share / Refer •Engaging Business page •Be up to date •Don’t be a robot •Build relationships

Top HR Twitter Users

273K Followers

What Can We learn From Top Influencers

Share Regular Content

Use Different sources To create content

Create highly shareable content

Creating Content

Top Social Media Recruitment Tips

Questions to ask:• What is my competition doing?• Am I using all my outlets?• What does my audience want?• Do I promote good branding?

Consistency

Be Interesting

Build Relationships

Export / Import

Don’t Just Mass

Network

Be Personal

Promote Culture

Use Employees Networks

Be Human

Keyword Search

Don’t stick to one Channel

Engage

Measure and Monitor

What Do You Need To Measure ?

Top Free Tools To Help With Social Media Management

Top Reasons To Use Social mediaIn The Work Place

Marketing

Morale

Culture

Networking

Positivity

Engaging Employee’s Through Social Media

Source: Staff.com

Encourage employee referrals

Create Groups & Communities

Encourage engagement

Social Media In The Work Place Key Points

Monitor Usage

Security 101

Protect brand image

Create well communicated policies

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