Social Media Team Meeting December 18, 2014
Social Media Team Meeting December 18, 2014. Agenda I.Topic Bank II.Statistics (Facebook, Twitter, LinkedIn) III.Social Media Trends 2015 IV.Feedback.
Dec 17, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Team Meeting
December 18, 2014
Social Media Team Meeting
Agenda
I. Topic Bank
II. Statistics (Facebook, Twitter, LinkedIn)
III. Social Media Trends 2015
IV. Feedback
V. Next Meeting
Topic Bank
Social Media Team Meeting
Topic Bank
Motivational Job Search Monday
Job Postings Post/ Share Industry News with a Link Inspirational Photo or Quote News
Networking/ Tip Tuesday
Post a career tip/ service expertise Link to an Avia service found on the website Promote fans to follow Avia on Facebook/ Twitter
Poll/ Contest Wednesday
Trivia Event Wednesdays Employment Program Evaluation Stats
Community / Avia Thursday
Employer of the month Post a tip of a hiring employer (if available) Employee of the month Success Stories Avia Fan of the month
Fan / Fun/ Fact Friday Feature an event in Richmond/ Coquitlam/ Surrey/ Newton / Langley/ Aldergrove/ Vancouver
Share a post from another organization or company Feature a free workshop in the city Personal Quote
Saturday & Sunday Post something shareable Simple and light Ex. 3 tips on how to be productive for the week ahead
Social Media Team Meeting
Topic Bank
Population Immigrants Youth Multi-Barriered Aboriginal Francophone Persons With Disabilities Survivor of Violence/Abuse Career Advice Work-life balance How to Make Your Career Goals
Happen
Job Search Finding a job How to Land Your Dream Job Action Plan How to Be Happier at Work I don’t know what to do with my life How to get promoted Starting and Planning Your Career Types of Employment in BC
Job Resources Avia website resources page Library Job postings Free workshops WorkBC website BCJobs TED Talk Videos
Companies Who’s currently Hiring See What It’s Like to Work at __________
Resume Resume writing Resume templates
Cover letter How to Write a Cover Letter Cover letter Mistakes
Social Media Team Meeting
Topic Bank
Personal How to uncover your passions and create a career
that you love How to make a lasting impression
Interviewing Why Should I interview you? Interview Etiquette How to Answer “Tell Me About Yourself” What is an Informational Interview? How to Ask For a Job –Without Asking for a Job
Communication Spelling errors Body language communication
Networking Networking Events Networking groups Follow up The Secret to Remember Anything About Anyone
at an Event
Social Media Social media for job search How Your LinkedIn Profile Can Land You The
Job 25 Social Media Tools You Should Be Using How to Turn LinkedIn Contacts Into Real-Life
Connections More topics to share about:Apprenticeship and TrainingVolunteeringWork ProductivityNegotiationSelf-EmploymentWorkplace OrientationCoachingLeadershipEmployee RightsComputer Skills
Social Media Team Meeting
Avia Facebook Review
(April) 377 Page Likes (present) 519 Page Likes
10 new likes per month
Successful Topics:
Client Appreciation Event
Resume Formatting Tips
Career Tips
Office Team Hiring Poster
Halloween Staff Pics
Free Microsoft Workshop
Moore’s Suit Drive
Social Media Team Meeting
Social Referrals to Avia Website
Sept 1st- Dec 1st
Goal: Get these numbers up to increase Search Engine Optimization ranking
Social Media Team Meeting
Skills Connect Facebook Review
(April) 527 Page Likes (present) 735 Page Likes
20 new likes per month
Successful Topics:
Immigrant News
(permanent residency, why new Canadians struggle to find jobs, skilled immigrants)
BIM party photo
Job Postings
Power of Networking Workshop Image
BIM Top 50 Best Small and Medium Employers
Halloween Staff Pics
Client testimonial/ Photo/ story
Social Media Team Meeting
Social Referrals to Skills Connect Website
Sept 1st- Dec 1st
Goal: Get these numbers up to increase Search Engine Optimization ranking
Social Media Team Meeting
Avia Twitter
629 tweets, 329 following, 430 followers, 25 favorites (as of Dec 16)
(April) 287 followers (present) 430 followers
Successful Twitter Topics: Disability BC
Disability client testimonial
Diwali Event at Richmond
Job tip
Newsletter Campaign
Avia Hiring Fairs
Immigrant News
Follow Friday
Social Media Team Meeting
Avia Twitter
Social Media Team Meeting
SCI Twitter
873 tweets, 709 following, 1029 followers, 72 favorites
(as of Dec 16)
741 followers 1,029 followers (April 2014 – present)
Successful Twitter Topics:
o Referral contest – (draw & contest reminders)
o Photo of diversity potluck in the office
o Power of Networking - SCI blog
o Happy/Follow Friday – thank you’s
o Job Postings
o Hiring Fair
Social Media Team Meeting
SCI Twitter
Social Media Team Meeting
LinkedIn Updates
Avia LinkedIn
• 139 members
Skills Connect LinkedIn
• 654 members
Room for growth!
Invite Case Managers/ Employment Counsellors and Industry Professionals to share on our Pages
4 Social Media Trends in 2015
Social Media Team Meeting
Social Media Trends
- Homework anyone?
Social Media Team Meeting
Social Media Trends
Social Advertising Becomes a Requirement
As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads will continue to increase. This increase in demand will also increase its pricing.
Twitter’s new business advertising offerings shows more ads in social feeds.
Staying relevant on Facebook is key!
May consider running social media ads in 2015
Social Media Team Meeting
Social Media Trends
Content Marketing is still King!
The shift has now been made from text to visual content.
• 40% of people respond more positively to visual content
• video posts get three times more likes than posts with strictly text
Provide fans with quality & non-salesy content that encourages engagement
Shorter posts that are informative, audience-specific, and designed to be shared gain far more traction than posts lacking these elements
Start to look into incorporating more videos!
Social Media Team Meeting
Creative Post Examples
Provide shareable images to inspire the audience.
Social Media Team Meeting
Creative Post Examples
Give people tips on how to use the product.
Social Media Team Meeting
Creative Post Examples
Catch people’s attention with unusual images.
Social Media Team Meeting
Creative Post Examples
Create posts that ask your audience for their ideas, opinions or even advice.
Social Media Team Meeting
Social Media Trends
LinkedIn continues to Boom LinkedIn created a new platform where companies
can develop a professional brand by engaging their followers in long-form content
allows individuals to showcase their expertise on specific topics
Invite Case Managers/ Employment Counsellors/ staff to share their knowledge
Social Media Team Meeting
Social Media Trends
Mobile Revolution Mobile continues to penetrate the market
• 56% of Canadians have a Smartphone
• 91% of Canadian Internet users have a social media account
o 85% have a Facebook account
o 46% have a Twitter
o 30% have a LinkedIn account
More websites and social media sites are becoming optimized and will continue to!
Create designs intended for mobile use
Source
Final Tips
Social Media Team Meeting
Final Tips
To really get in touch with the audience’s preferences, look at completely unrelated brands that your audience happens to like.
Watch what the big companies do and emulate them
Social Media Team Meeting
Review Questions Tips
Here are some of the questions you can ask yourself when checking the competition. As you find the answers, compare your own performance.
• How many posts are they posting out each week? Is there more fan engagement when they post more or when they post less?
• What times of day are they posting? Do people interact more at certain hours?
• What is the competition doing that is specifically suited to Facebook/ Twitter/ LinkedIn, as opposed to other social networks?
• What are audiences looking for on this specific social channel that they’re happy to be getting from the competitor’s page?
Source
Social Media Team Meeting
Review Questions Tips
What types of posts get which types of engagement?
Do questions get the most comments? Do inspirational quotes get the most likes? What are the exceptions to these trends?
What are the most innovative or creative way they are posting their marketing messages? How can you do something along similar lines that can be even more relevant to what your audience wants from you?
What are they doing that is not resonating at all? What should you make sure to not do?
Source
Feedback
Social Media Team Meeting
Feeback
Meeting- Timing
- In person / con-call / team viewer
- Frequency
Topics
Action Items
Back in Motion Rehab Inc.
Next Meeting
Date: January 30, 2014
Agenda: Social Media Training
Social Media Team Meeting
From Me to You!
Related Documents
