1 Social Media: ou Ready to take the Conversation to the Next
Sep 08, 2014
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Social Media:Are You Ready to take the Conversation to the Next Level?
Session Framework
• Two Social Media spaces small business should already be using
• A look into Social Media’s future and what is on the horizon
• Close with five action points to start on today
• Open it up for Q&A
Background
•Cole Directory published in 1947
•Criss-cross directory of addresses and phone numbers
•Invaluable information for a number of industries:•Telemarketing•Debt collection•Law enforcement
www.colecommunity.com
Social Media Overview
• “Interaction among people, brands and information.”
• 700 million Facebook users
• 200 million Twitter users
But what does that mean for you?
Why it’s important for a small business owner:• A website with a voice• Foster and grow meaningful relationships• Local personality to a national brand
How:• “Like Box” on Profile• “Tag” other pages using “@”• Post about local events in your status updates• Take advantage of corporate national marketing• Motivate “likers” with incentives & promos
Like BoxTag using @
Pose a question?
Check-in using Places
Why it’s important for a small business:• Source to educate your co-workers• Pass on relevant information• Foster and grow meaningful relationships
How:• Follow industry leaders• Share industry news, trends and it’s impact on consumers• Determine valuable offers to gain followers• Tweet & Retweet!
TM
“Tweet” about a way you are helping your community
Make it work for you:•Schedule tweets in advance•Tweet links back to your business or blog •Discover what’s trending•Be Responsive
TM
• The way we communicate is changing• Social Media spaces to keep an eye on
Future Outlook
Surge in Cell phone & Smartphone use:• 223 million Americans own a cell phone• 21% of mobile users have a smartphone• Contain unique information Why it’s important:• Provides instant deals to on-the-go consumers• Helps deliver unique content, promotions, coupons
TM
Mobile Marketing
What are QR Codes:• Stands for “Quick Response” code•Two-dimensional barcode• Contains unique information
Why it’s important: • Enhance your business• Share product features• Offer coupons or promotions
How:•http://qrcode.kaywa.com/
Drive Mobile Traffic QR Codes
TM
Mobile Marketing
What does SMS mean:• Stands for “Short Message Service” •160 character • 3.5 billion text messages in 2009Why it’s important:• High open-read rate• Offer coupons or other incentives•Relatively inexpensiveHow:• Obtain a keyword that customers text in to a certain number • Automatic text back which creates the opt in
Drive Mobile Traffic using SMS
TM
Mobile Marketing
90210
Text customers special offers & promotions
What is foursquare:•Location based marketing using a cell phone.
Why it’s important:• Both foursquare use, and smart-phone use are on the rise• More buzz = More traffic = More sales• Foster customer loyaltyHow:• foursquare.com/add_venue• Choose appropriate “badge”• Implement loyalty rewards program
Drive agency traffic using foursquare
TM
Check-in at various venues
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Video Tips
•Keep it short:• 1-2 minutes in length
•Keep it professional:• Consider hiring a professional
•Be yourself:
•Link it:•Email signature, website, social media outlets
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Blogs are a great way to show you are a subject matter expert
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Buddy’s blog is another way we’re reaching out to you.
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Blog Tips
•Keep it short:•300 words or less
•Write what you know:•Industry trends, misconceptions, etc.
•Spell chek:•Spelling and grammar is important
•Share it•Email signature, website, social media outlets
Review
TM
• Two Social Media spaces small businesses should already be using• Facebook• Twitter
• A look into Social Medias future and what is on the horizon. • Impact of mobile and tablet use • Foursquare• YouTube• Blogs
5 Action Points
1. Connect – continue to develop your network
2. Research – Additional ways you can connect
3. Ask questions – what are your customers using?
4. Don’t bite off more than you can chew5. Have fun
Resources
socialmediaexaminer.com
facebook.com/FacebookPages
support.twitter.com
search.twitter.com
qrcode.kaywa.com
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