Social Media Summer School - Session 3 (content sourcing)

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#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Rare CommunicationsSocial Media Summer School

Live Tweeting!Ask your Social Media Questions to:

#SMSummerSchool

@rareresults

#SMSummerSchool @rareresults @WurstCalgary @AcceleratorYYC

• What works?

• The different types of posts

• Tools to make the job easier

• How to write eye grabbing headlines

• The rule of thirds

Todays session will cover:

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

What works?

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

TwitterBusiness and breaking news.

PinterestRecipes, fashion & DIY.

FacebookQuizzes, heartwarming stories & entertainment news.

LinkedInVariety of industry news.

Google+Deals, coupons, news.

InstagramVisual

The different types of posts

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Funny or CleverUsing humour is a sure fire way of receiving engagement on social media.

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Thoughtful or InspirationalKeep your brand thoughtful and share inspirational posts to gain influence.

#WestJetChristmasMir-acle

EducationalEducating your audience is way to give something back to them and show display your industry expertise.

ConversationalOpen up the conversation with your followers to learn more about them and allow them to speak with your brand.

PromotionalIf you can promote your businesses to your followers in the right way, you will build a lasting community.

Tools to make the job easier

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Feedly (feedly.com)Create a feed of your favourite websites and easily share content to your social networks.

Twitter Search (twitter.com/search-advanced)Find new conversations and trending topics.

Canva (canva.com)Create beautiful visuals with very little time or effort to make your content more visually engaging.

Hootsuite ‘Suggested’Using keywords, receive post suggestions from Hootsuite and easily schedule or post them.

How to write headlines

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Title Formulas That Work

• Who else wants [blank]

• The secret of [blank]

• Here is a Method That is Helping [blank] to [blank]

• Little Known Ways to [blank]

• Get Rid of [problem] Once and For All

Title Formulas That Work

• Here’s a Quick Way to [solve a problem]

• Now You Can Have [something desirable] [great circumstance]

• [Do something] like [world-class example]

• Have a [or] Build a [blank] You Can Be Proud Of

• What Everybody Ought to Know About [blank]

The rule of thirds

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Promote Your Business

• share content that promotes your business, converts readers, and generates profit

What is the rule of thirds?Following the rule of thirds will balance your social media posts.

Surface & Share Ideas & Stories

• share ideas and stories from thought leaders in your industry or like-minded businesses

Personal Interactions

• Build your personal brand by engaging with followers on social media and adding value to conversations

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

Examples:

Questions?

#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary