Social Media Marketing Strategy BizAcademy 2010 Ruby Ku March 17, 2010
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Social Media Marketing Strategy
BizAcademy 2010
Ruby KuMarch 17, 2010
A little about me…
> CGI > Botswana> Waterloo
Before we begin...
Play video:http://www.youtube.com/watch?v=6ILQrUrEWe8
Part 1.What MattersPart 2.10-Step GuidePart 3.Group Exercise
Part 1.What Matters
social media
≠
marketing strategy
social media
=a catalyst
to marketing strategy
Marketing 101
StoryPresenceAccessibilityConnectionResearchCost
Marketing 101
StoryPresenceAccessibilityConnectionResearchCost
catalyst
StoryPresenceAccessibilityConnectionResearchCost
charity: water // success story
Play video: http://www.charitywater.org/media/videos/
charity: water // homepagelearn
learn
learn
learn
charity: water // homepage act
act
act
charity: water // blog
charity: water // community
conversation
educationpromotion
charity: water // e-newsletter
charity: water // Twestival
1 single night202 cities around the world $250,000 USD with numbers continuing Clean water for over 17,000 people
Social media done right is a very powerful tool. But you need a plan.
Part 2.Social Media Strategy in \10 Steps/
\1. What’s your story?
\2. What’s the call to action?
\3. Who’s leading?
\4. What content will you generate?
\5. Which social networks will you publish on?
\6. Who are the influencers?
\7. Listen
\8. Interact
\9. Measure
\10. Repeat (x1000000)
Part 3 – Exercise:Group 1 - \Step 1-3Group 2 - \Step 4-6
Ongoing Exercise:Everybody - \Step 7-10
For how-to guide: Email [email protected]
Ruby Kuhttp://[email protected]
http://www.twitter.com/rubykuhttp://www.facebook.com/ruby.ku
Questions?
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