Social Media Strategy Slides

Social Media Strategies for Small Business Budgets

Social Media Strategies for Small Business Budgets

Presented By:

Tatiana Ceresa, Marketing

Coordinator

Presented By:

Tatiana Ceresa, Marketing

Coordinator

Social Media is a MUSTSocial Media is a MUST

Bottom LineBottom Line

Remain top of mindRemain top of mind

Attract top talentAttract top talent

Gain customer feedbackGain customer feedback

Increase your relevancyIncrease your relevancy

Set yourself apart from competitionSet yourself apart from competition

The Struggle The Struggle

Choose the best Choose the best platform(s) for your platform(s) for your

businessbusiness

Social NetworksSocial Networks

You should be on ____ You should be on ____ if…if…

• You can afford to spend a little on advertising

• You don’t mind the competition• You can push your current customers and

leads to join you from other channels• You have time to tweet interesting snippets…

very often• You have ‘sticky’ content to share with a

relevant crowd

• You have highly visual content • Great for fitness, clothing, and other brands

that tend to cultivate communities/following

• Business oriented • Great for B2B to find leads & create industry

specific content

#1 Optimize every channel#1 Optimize every channel

#2: Have set goals#2: Have set goals

Sell a productSell a product

Generate conversationsGenerate conversations

Brand awarenessBrand awareness

More web trafficMore web traffic

Improve search engine optimization Improve search engine optimization

Build customer loyaltyBuild customer loyalty

#3: Choose your hot topics#3: Choose your hot topics

Choose to share what you know about – pick Choose to share what you know about – pick 3 solid topics3 solid topics

Create an editorial calendar with these topics Create an editorial calendar with these topics & specific posts& specific posts

Tactics to find ‘hot topics’Tactics to find ‘hot topics’

Answer frequently asked questionsAnswer frequently asked questions

Do social searchesDo social searches

Use RiteTag

TwitterTwitter

FacebookFacebook

#3: Listen…then #3: Listen…then engageengage

Use tools to help you listen and eliminate Use tools to help you listen and eliminate search timesearch time

Listening: MentionListening: Mention

Sharing: FeedlySharing: Feedly

#4: Don’t reinvent the #4: Don’t reinvent the wheelwheel

#4: Daily Checklist#4: Daily ChecklistHave a daily plan of action for each platformHave a daily plan of action for each platform

•Facebook: Facebook: • Comment and/or link on 3 different Facebook pagesComment and/or link on 3 different Facebook pages• Post 5x/week with variety of content (curated articles, Post 5x/week with variety of content (curated articles,

blog posts, team photos, inspirational quotes)blog posts, team photos, inspirational quotes)

•Twitter:Twitter:• Tweet & retweet 5-8x/dayTweet & retweet 5-8x/day• Leave room for real time engagement with influencers, Leave room for real time engagement with influencers,

potential leads, and clientspotential leads, and clients

•LinkedIn:LinkedIn:• Share a link on your company page Share a link on your company page • Comment in 2 relevant discussions in the groups you Comment in 2 relevant discussions in the groups you

participate inparticipate in

•Instagram:Instagram:• Post one photo/day Post one photo/day • Search relevant tags and follow related profiles Search relevant tags and follow related profiles

#5: Boost results with #5: Boost results with social advertisingsocial advertising

#6: Measure & Evaluate#6: Measure & EvaluateWatch for growth, engagement, and sharingWatch for growth, engagement, and sharing

More measuring and More measuring and evaluating…evaluating…

Instagram ExampleInstagram ExampleBlush BotanicalsBlush Botanicals

Facebook ExampleFacebook ExampleDirty DogsDirty Dogs

Twitter ExampleTwitter ExampleRoger Smith HotelRoger Smith Hotel

Questions?Questions?

Tatiana Ceresa

[email protected]

Our fantastic support team

[email protected]

Tatiana Ceresa

[email protected]

Our fantastic support team

[email protected]