SOCIAL MEDIA STRATEGY MASALA LIBRARY RESTAURANT
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SOCIAL MEDIA STRATEGY
MASALA LIBRARY RESTAURANT
Step 1: Proactive Approach
Build Brand Awareness
Make Your Brand Approachable Be a Resource for Your Audience
Build a Relationship with Your Audience
Drive Traffic to Your Restaurant & Website
Improve Search Engine Results
Step 2: Engage Your Audience via Social Media
Identify Where Your Audience Is Fish Where The Fish Are, Then Find More Fish Walk. Don't Run Into Social Media Promote Your Content Across Networks Start Slow With…
Step 2.1: Involve Audience In Other Social Media Channels
Pinterest Instagram Tumblr Foursquare Flickr Yelp
Step 3: Be A Resource – Not A Broadcaster
Teach Customers How to Use Your Restaurant
Consider The 70/30 Rule (30% Self-Promotion)
Share Recipes, Cooking Tips, Local News & Events
Share Relevant & Helpful Content
Create Content in YOUR Brand’s Voice
Be Unique - Don’t Be Afraid to Stand Out
Step 4: Create Your Digital Brand Voice On Social Media Platforms
Match Tone & Emotion
Use Words That Attract Audience Attention
Share Your Brand's Personality
Be Authentic - Make It Crave-able
Don't Use Boring Copy
Understand Customer Expectations
Step 5: Repurpose Existing Content
Add New Content Along with Existing Content
Keep Spanning Content on Blogs,Website,Discussion Forums etc.
Run Short Campaigns on Social Media Platforms To Retain Audience Interest
Refresh Old Photos, Images & Graphics
Post In-store Posters, Ads & Artwork
Use TV Commercials or Promo Videos on YouTube
Share Customer Testimonials
Step 6: Build a Plan Around a Calendar
Build Your Content Around Holidays, Seasons & Events
Create a Marketing, Content or Editorial Calendar
Learn from Year-to-Year & Month-to-Month
Share It with Your Restaurant’s Staff & Marketing Team
Step 7: Optimize Your Content
Keep SEO In Mind
Use Keywords - Be Consistent
Link Content Back to Your Website
Optimize Images for Search
Share Your Content with Your Networks
Shared Content Will Increase Your Page Rank
93% of On-line Activity Starts with Search
Step 8:Catch The Pulse Of Audience
Represent Your Brand Favorably
Become A Memorable Brand
Create Food Cravings with Great Looking Photos
Be Timely
Be Creative
Make It Fun
Be Trendy
Use Humor
Step 9: Monitoring & Synchronization
Don’t Start Unless You Are Ready to See It Through
Be Consistent & Maintain a Regular Schedule
Monitor Comments, Reviews and Shares
Be Realistic with Time Commitment
Decide In-House Or To Outsource
Assign Clear Ownership
Step 10: Share and Promote Your Content
Start Building Your Network Before You Need It Pay It Forward, Share Relevant Content Besides Your
Own Social Media Is A Two-Way Relationship, Monitor &
Converse Consider Time of Day & Days of the Week, Think Peak
Hours Cross Promote Across All Your Networks Utilize Promoted Content on Facebook & Twitter
Step 1 1: Track and Measure
Seriously, Why Else Would You Be Doing This?
Make Sure You:
1. Monitor
2. Track
3. Measure
4. Adjust
5.Make Comparative Analysis
6. Get Feedback From Your Audience
Additional Ideas To Consider…
• Be Realistic & Manage Your Own Expectations • Keep Mobile & Smartphone Usage In Mind• Promote Your Networks On Other Mediums• Give It Time & Attention• Encourage Employee Participation • Optimize For Search• Remember Your Keywords
Using Images to Drive More Traffic
Photo sharing increases popularity and effectiveness. Sharing food images should be part of your marketing plan
to drive traffic. Create the craving and drive more traffic.
Help Travelers To Discover Your Restaurant
Travelers can now access information at their fingertips, 24/7.
Trips can now be planned over-night,
and reservations can be acquired as you walk down the street. Is your marketing mobile friendly?
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