Social Media Strategy Development: 10 models that get you going ...

Social Media Strategy Development: 10 models to get you going …

RepMen | Ronald van der AartBlaricum, The Netherlands | June 28, 2011

Social Media Adoption CurveMiXt Media Strategies (2008)

Social Media Strategy FrameworkMartin Kloos, Social Embassy (2009)

Social Strategy ModelSjef Kerkhofs, Pondres (2010)

3C ModelBrian Solis (2010)

90%

1%

9%

Social Technographics LadderCharlene Li & Josh Bernoff, Forrester (2008)

Ret

urn

on

inve

stm

ent

Bu

sin

ess

pla

nn

ing

Hierarchy of objectivesRonald van der Aart, RepMen (2009)

Four Stage ROI ModelDon Bartholomew, Fleishman-Hillard (2008)

ROI Social Media PyramidJeremiah Owyang, Altimeter (2010)

The Engagement PyramidCharlene Li, Altimeter (2010)

To create

To facilitate

To participate

To host

To stimulate

send

search share

NewsNewsPR 1.0 & 2.0

PR 3.0

3S Model (News Triangle)Ronald van der Aart, RepMen (2010)

The Conversation PrismBrian Solis & JESS3 (2008)

• ‘Networking agency’ with team of top specialists.• (Re-) connecting brands with their stakeholders.• Online reputation management, media relations and

crisis communications.• Research, consultancy, community management,

training and interim management.• Our offices? The internet …

Meer informatieE [email protected] I repmen.comL linkedin.com/in/rvdaartT twitter.com/amazingprF facebook.com/repmen