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Download the original PowerPoint and use it as you wish at Widhadh.com
Social Media Strategy
2012
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How Social Are You?
38
34
25
15
11
8
98
97
95
95
95
98
15
31
35
27
25
17
32
31
23
17
12
7
9
7
5
3
3
2
Gen Z (18-‐22)
Gen Y (23-‐31)
Gen X (32-‐45)
Young Boomers (46-‐55)
Older Boomers (56-‐66)
Golden Genera=on (67+)
Twi4er
MySpace
Other
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Which social networks are you using?
Source: Forrester.com: Gina Sverdlov's Blog, 2011
Percentage of People with an Account
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Why are People Social?
Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011
Friends and Family
Interests
Love
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Which segment (s)
are you popular in?
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Use Tools See how Social you are.
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Free $$
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What do I measure? Site visits Unique visitors Page Views Time on Site Registrations Conversions Posts Tweets Fans Follows Mentions Rankings Demographics
Links Google Trends Nielsen BuzzMetrics Click throughs Video views Channel Subscriptions Video embeds SlideShare views Tags Diggs Stumbles App downloads Podcast Subscribers
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Are perceptions of you or ?
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Who is Talking
about me?
Demographic
Interests
ConnecHons
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What are the avenues for maximum impact?
Mobile Social Network Usage By Age
Source: The Nielsen Company December 2009
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Greatest Influencers
Friends and Family
People with Shared Interests
Conclusion Derived From: Elsevier Research Paper
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Define a clear message
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“We believe in thinking
differently” Apple
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Define Clear
Realistic Goals
Raise menHons by X
Get X more visitors
Increase traffic by X
Decrease negaHve menHons by X
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Identify Ownership
Marke=ng Analy=cs PR Product Customer Service
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Engage in Conversation
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Realize that this is a
continuous process
Analyze
Measure
Target Formulate
Engage
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Feel free to download and use/edit this presentation.
Need anything? @widhadh Twitter.com/widhadh Slideshare.com/widhadh [email protected] http://www.widhadh.com
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