Social Media Strategies for Expanding Your Entertainment Brand

Mastering Online Branding

& Building an Online

Audience

January 30, 2015 - #SDBFF

DMA/DONNA MICHELLE ANDERSON PLANETDMA.COM

@PLANETDMA

I just finished my first film – gimme

$14 and tell all your friends!

Give me YOUR email, and I’ll send daily

requests for you to support my dream!

HOW DO YOU FEEL

Please TWEET your answer: @planetdma I’m feeling ____ #sdbff

PROMOTING YOUR MOST IMPORTANT PROJECT?

RIGHT NOW ABOUT

WHERE

DO I BEGIN

PROMOTING

MY CONTENT?

Why, look, a mass-produced

flyer! I must read it

forthwith!

Good news.

You don’t.

Good news.

You don’t.

NAME

MARY J. BLIGE’S

LAST THREE

ALBUMS.

Good news.

You don’t.

ALONE

ABANDONED

BETRAYED

BROKEN

CHAMPIONED

CONNECTED

STRONGER

UNITED

BRANDS =

CONSISTENT

BEFORE &

AFTER

MACHINES

CONTENT WAS KING

I am Content, Lord of all I survey and owner of assorted registered

copyrights and TMs.

Did that teenager just jack my single

via an illegal BitTorrent client?

NOW COMMUNITY IS

Good news.

You don’t.

WHERE/HOW

DO YOU

BUILD

COMMUNITY?

Good news.

You don’t.

Interactivity

Web 2.0

Information

Web 1.0

USER AS

READER OF CONTENT

USER AS

PUBLISHER OF CONTENT

USER AS

DISTRIBUTOROF CONTENT

Aggregation

Web 3.0

Good news.

You don’t.

WHERE/HOW

DO YOU

BUILD

COMMUNITY?

TGIF

TARGET

YOUR

ORGANIC

AUDIENCE

Come bond with like beings and regularly

experience the emotional transformation you seek

under the umbrella of my consistent brand

experience!

People relate

to feelings,

not films

GIVE THINGS

OF TRUE

VALUE

This represents that which I consider most

transcendent, useful and transformative. Please accept this as my gift.

What do you

most want for

yourself?

“socIal MEdIa”

INNOVATE

WITH EACH

OFFERING

What will make

someone return

to your brand

experience on

each platform?

THAT’S IT! I’ll tweet a 24-hour Instagram challenge the day before each screening and give FB prizes

only to my LinkedIn contacts in attendance at the screening!

FOLLOW UP

AFTER ANY

ENGAGEMENT

Build a constant

loop of audience

engagement and

your response.

Did you hear that? My tribe is calling! I must return to my

central brand destination to

reunite and serve.

TGIF TARGET

GIVE

INNOVATE

FOLLOW UP

HOW DO YOU FEEL

Please TWEET your answer: @planetdma NOW I’m feeling ____ #sdbff

PROMOTING YOUR MOST IMPORTANT PROJECT?

RIGHT NOW ABOUT

Artwork: • Slide 2: http://io9.com/5140602/fox-news-only-40-years-too-late-in-calling-for-

black-superheroes

• Slide 3: Black Halo dccomics.com (Wildstorm)

• Slides 5-8: Mary J. Blige

• Slide 9: http://illuminatedarkness.blogspot.com/2014/04/supergirl.html

• Slide 10: Walking with the Gods / David Banner

• Slide 11: http://moviepilot.com/posts/2015/02/05/why-aren-t-there-more-black-

superheroes-2661478?lt_source=external,manual

• Slides 13 & 15: New Line Cinema

• Slide 16: The Weinstein Company

• Slide 19: Black Lightning dccomics.com

• Slide 20: Divas marvel.com

• Slide 21: Icon dccomics.com

• Slide 22: Black Panther #36, Marvel.com

• Slide 24: The Falcon Marvel.com