Social media strategies and tactics for the job search

Social media strategies Social media strategies and tactics for your job and tactics for your job

searchsearch

Philippe GadeynePhilippe Gadeyne

Spinnaker Spinnaker MarketingMarketing

Social Media from strategy to implementationSocial Media from strategy to implementation760-884-8081760-884-8081

[email protected]@spinnakermarcom.com

Network In Your CityNetwork In Your CityFind Business Find Business

and and Career networking events Career networking events

in your neighborhoodin your neighborhood

www.NetworkInYourCity.comwww.NetworkInYourCity.com

I am looking for a job, I am looking for a job,

What is social mediaWhat is social mediaWhy should I care?Why should I care?

Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation

What is social media?What is social media?

Social media is the leveraging of social Social media is the leveraging of social technology to maximize exposure, create technology to maximize exposure, create

networking opportunities, build relationships networking opportunities, build relationships and create job opportunitiesand create job opportunities

Why should I care?Why should I care?

Recruiters use of social media for Recruiters use of social media for recruitingrecruiting

What platforms do they use What platforms do they use

Have hired a candidate identified Have hired a candidate identified through social mediathrough social media

Social network used to hire Social network used to hire candidatescandidates

Did they review social media Did they review social media profilesprofiles

How did they reactHow did they react

How did you get your current job?How did you get your current job?

How did you find your favorite jobHow did you find your favorite job

Why do recruiters use social Why do recruiters use social networksnetworks

77% Reach passive job seekers77% Reach passive job seekers 74% Lower cost74% Lower cost 72% Source of hard to find skills and 72% Source of hard to find skills and

experienceexperience 72% Good way to find target candidates72% Good way to find target candidates 60% Identify potential candidates before a 60% Identify potential candidates before a

requisition opensrequisition opens

In what candidate source will your In what candidate source will your company invest more?company invest more?

76% Employee referrals76% Employee referrals 72% Social networks72% Social networks 64% Corporate career sites64% Corporate career sites

In what candidate source will your In what candidate source will your company invest less?company invest less?

72% Outside recruiters/search firms72% Outside recruiters/search firms 57% Job boards57% Job boards

What % of your company’s What % of your company’s vacancies are listed on job boardsvacancies are listed on job boards

57%57%

What does that mean for you?What does that mean for you?

More jobs will be filled through live and More jobs will be filled through live and online networkingonline networking

Job Boards will become more and more Job Boards will become more and more irrelevantirrelevant

Social job search strategies and tactics

Social media is not a magic wand Social media is not a magic wand

integrating it in your overall job search strategy

Is critical

What happens in Vegas…

Ends up on social media…

What you don’t know

Could hurt your job search

What do I do?

Reputation monitoringReputation monitoring

Reputation management

HowHow do I do that do I do that

Google AlertsGoogle Alerts

Social MentionSocial Mention

Other monitoring toolsOther monitoring tools

TwitterTwitter TweetdeckTweetdeck HootsuiteHootsuite

MonitorMonitor

Your nameYour name Variations on your nameVariations on your name Target companiesTarget companies Target products/servicesTarget products/services RecruitersRecruiters Hiring managersHiring managers Key company employeesKey company employees

If you already have social media If you already have social media profilesprofiles

Clean them upClean them upCheck your privacy settingsCheck your privacy settingsActively monitor the feedsActively monitor the feeds

Understanding the platforms in Understanding the platforms in relation to your job searchrelation to your job search

LinkedInFacebookGoogle+Twitter

YouTubeSlideshare

BlogsWebsite

Create your profilesCreate your profiles

TwitterTwitter

Optimize your profilesOptimize your profiles

It’s all about SEOIt’s all about SEO

Companies optimize their websites to be Companies optimize their websites to be found easilyfound easily

Consumers do not want to spend a lot of time time looking for what they want

Neither do recruiters

Make your profiles searchableMake your profiles searchable Open them to the publicOpen them to the public Make it easy for recruiters to contact youMake it easy for recruiters to contact you Make it easy for others to share your Make it easy for others to share your

profileprofile Use keywords in your summaryUse keywords in your summary Use keywords in your experienceUse keywords in your experience

Establish your expertiseEstablish your expertise

Use keywordsUse keywords Craft your professional headlineCraft your professional headline Craft your custom LinkedIn urlCraft your custom LinkedIn url

Who can remember or enter without typoWho can remember or enter without typohttp://www.linkedin.com/pub/steve-costello/9/696/a01 http://www.linkedin.com/pub/steve-costello/9/696/a01

Custom url:Custom url:http://www.linkedin.com/in/steve-costellohttp://www.linkedin.com/in/steve-costello

Add schoolsAdd schools Add specialtiesAdd specialties Add publications, patents, certificationsAdd publications, patents, certifications Add projectsAdd projects

Ask for recommendationsAsk for recommendations

Testimonials (AKA Testimonials (AKA recommendations) are the most recommendations) are the most

powerful form of advertising, they powerful form of advertising, they build credibilitybuild credibility

Don’t abuse themDon’t abuse them Be specific, recommendations have a purpose; making a Be specific, recommendations have a purpose; making a

pointpoint Guide the person you ask the recommendation to, do not Guide the person you ask the recommendation to, do not

write it for him/herwrite it for him/her If the recommendation you receive does not satisfy you, If the recommendation you receive does not satisfy you,

you can send it back and ask the sender to modify it, again, you can send it back and ask the sender to modify it, again, be specific when you do so.be specific when you do so.

Large number of reciprocal recommendations destroy Large number of reciprocal recommendations destroy credibility.credibility.

Publish a blogPublish a blog Publish a vlogPublish a vlog Use updates at least dailyUse updates at least daily Participate in group discussionsParticipate in group discussions Create discussions groupsCreate discussions groups

How do I select discussion groupsHow do I select discussion groups

Discussion groupsDiscussion groups

Find groups related to your field or interest Find groups related to your field or interest (personal and professional)(personal and professional)

Look for large group with active Look for large group with active discussions for maximum exposurediscussions for maximum exposure

Participate by bringing value to the Participate by bringing value to the conversation to establish and advertise conversation to establish and advertise your expertiseyour expertise

Engage influencersEngage influencers

Develop your networkDevelop your network

StrategicallyStrategically

Building your networkBuilding your network

Online networking is only the first step. Online networking is only the first step.

As much as you can, try to move from As much as you can, try to move from “online” to “in person”, face to face or over “online” to “in person”, face to face or over

the telephonethe telephone

Unless you are marketing something, it’s not Unless you are marketing something, it’s not a game of number, it’s about relationships, a game of number, it’s about relationships,

quality and about leveragingquality and about leveraging

Make a list ofMake a list of

Who you knowWho you know Who you work withWho you work with Who you do business withWho you do business with Who you socialize withWho you socialize with

Assess your contactsAssess your contactsDo they belong on your job related Do they belong on your job related

social media platform?social media platform?

Don’t prejudgeDon’t prejudge

Invite them to join your social Invite them to join your social media job searchmedia job search

On LinkedInOn LinkedIn

Use search toolsUse search tools

Find, follow, inviteFind, follow, invite

Advanced searchAdvanced searchCompaniesCompaniesPeoplePeopleJobsJobsDiscussion groupsDiscussion groupsConnect your email address booksConnect your email address books

On FacebookOn Facebook

Like Facebook corporate job accounts Follow company accounts Follow industry influencers Follow recruiters and hiring managers

Other toolsOther tools

BranchoutBranchout BeknownBeknown

On TwitterOn Twitter

Twitter toolsTwitter tools TwellowTwellow WefollowWefollow TweetfindTweetfind Tweetdeck directoryTweetdeck directory Hootsuite directoryHootsuite directory

Other’s listsOther’s lists LinkedIn profilesLinkedIn profiles

TweetdeckTweetdeck

HootsuiteHootsuite

Inviting Dos and Don’tsInviting Dos and Don’ts

Who can you invite?Who can you invite?

People you knowPeople you know People whom you have a connection to:People whom you have a connection to:

WorkWork Social groupSocial group SchoolSchool

People in the discussion groups you People in the discussion groups you belong tobelong to

22ndnd connections through introduction connections through introduction

Don’tsDon’ts

• Send direct invitations people you don’t know Send direct invitations people you don’t know and/or have not communicated withand/or have not communicated with

• Don’t use false reasons to go around LinkedIN Don’t use false reasons to go around LinkedIN rules such as using “friend” as a reason when you rules such as using “friend” as a reason when you are notare not

• Use the generic invitationUse the generic invitation• Try to ask them or sell them something in your Try to ask them or sell them something in your

invitation, it’s a “Pay it forward” system.invitation, it’s a “Pay it forward” system.

DosDos

• Remind them of who you are and how you know Remind them of who you are and how you know themthem

• If they are in one of your connections’ network, ask If they are in one of your connections’ network, ask your connection to help you connect your connection to help you connect

• If you do not know that person, and have no 2If you do not know that person, and have no 2ndnd connection, participate in discussion group and connection, participate in discussion group and engage the person you want to invite before you engage the person you want to invite before you invite her/himinvite her/him

Use available tools to automate and track Use available tools to automate and track your effortyour effort

Organize your databasesOrganize your databases

Email is one of the ways to keep in touch Email is one of the ways to keep in touch with a lot of contactswith a lot of contacts

To be effective, your communication has To be effective, your communication has to be relevantto be relevant

Segment your databaseSegment your database

Segmenting your LinkedIn Segmenting your LinkedIn databasedatabase

With tagsWith tags

Segmenting your Facebook Segmenting your Facebook DatabaseDatabase

Using ListsUsing Lists

Segmenting your Twitter Segmenting your Twitter databasedatabase

Using ListsUsing Lists

Using Twitter to find jobsUsing Twitter to find jobs

Tweetmyjobs.comTweetmyjobs.com

TwitjobsTwitjobs

TweetajobTweetajob

TwitjobsearchTwitjobsearch

Research companies and recruitersResearch companies and recruiters

SearchSearch ListenListen Read feedsRead feeds Read articlesRead articles

RespondRespond

Out of sight out of mind: Staying front and center

Updates/posts/tweets inform your network Updates/posts/tweets inform your network of your activitiesof your activities

They shows you are proactiveThey shows you are proactive Make them relevantMake them relevant Updates are not just professionalUpdates are not just professional Updates show up on your connections’ Updates show up on your connections’

home page/wall/feed, they keep you home page/wall/feed, they keep you “alive”“alive”

Integrate your traditional job Integrate your traditional job search and social job searchsearch and social job search

Add your social media platforms to Business cardsResumesMarketing materialEmail signatureIntegrate social sharing on your website and blog

““If you do not like change, If you do not like change, you will like irrelevancy even less”you will like irrelevancy even less”

General Eric ShinsekiGeneral Eric Shinseki

Accept new technologies Accept new technologies Learn themLearn themUse them.Use them.

Your relevancy in the job market Your relevancy in the job market is at stakeis at stake

Special offerSpecial offer

I will spend 3 hours with 2 of you I will spend 3 hours with 2 of you

No chargeNo charge

Connect with me on LinkedIn*Connect with me on LinkedIn*Follow my Facebook pageFollow my Facebook page

*has to be done the right way*has to be done the right way

Connect with meConnect with me

LinkedIn.com/in/pgadeyneLinkedIn.com/in/pgadeyneFacebook.com/SpinnakerMarketingFacebook.com/SpinnakerMarketing

Twitter.com/SpinMktgTwitter.com/SpinMktg

The presentation, PDF and resources links The presentation, PDF and resources links will be available on will be available on

SpinnakerMarcom.comSpinnakerMarcom.com

Philippe GadeynePhilippe Gadeyne

Philippe GadeynePhilippe Gadeyne

Spinnaker MarketingSpinnaker MarketingSocial Media from strategy to implementationSocial Media from strategy to implementation

[email protected]@spinnakermarcom.com