Social Media Storytelling § Once upon a time...
Social Media Storytelling
§
Once upon a time...
@amalucky#tech #fashion
Brand iD
What is your brand?
The right staff
& the right stuff
Good morning ma'am, I'm @cowboy how can I help you?
Take your measures
I see great success in your social media strategy....
Oh wait!
...now I don't!
....now I do
...now...
ROI= (GAIN FROM INVESTMENT - COST OF INVESTMENT)COST OF INVESTMENT
Under Social Media Attack
“All problems resolve themselves, given time. But often- especially with major problems- self-resolution is so indeterminate and far in the future that you will want to avoid it and try to control what happens.”
V. The Mafia Manager
DON'T* Ignore the problem. It won't go away, it'll become bigger* Try to sweep it under the rug with a generic press release* Say sorry but I'm not sorry* Be rude* Be dismissive, treating the people complaining as drama queens or trolls
DO* Listen* Respond as quickly as possible* Admit it and say I'm sorry* Keep your cool and mind your manners* Don't post a generic response, reach out to each person. * Make it right. Show you care with actions, not just words
Treating your customers like VIPs
You are not good at relationshipsbecause you don't valuethem.
R. Sterling
Storytelling 101
“…if I were trying to invent a mythic brand, I’d want to be sure that there was a story, not just a product or a pile of facts. That story would promise (and deliver) a heroic outcome. And there needs to be growth and mystery as well, so the user can fill in her own blanks.”
Seth Godin
Embrace consumers’ stories.
It’s Personal, It’s Business
Say it with a video
Mixing Online with Off line
Once upon a time...
“[Stories of mythology] are the edge, the interface between what can be known and what is never to be discovered, because it’s a mystery transcendent of all human research. The source of life. What is it? No one knows. Mythology pitches the mind beyond that rim, to what can be known but not told.”
Joseph Campbell
Thank you!
@amalucky