PROMOTING PSYCHOLOGY THROUGH NEW MEDIA
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PROMOTING
PSYCHOLOGY
THROUGH NEW
MEDIA
2008: SOCIAL MEDIA IS JUST A FAD
TODAY: 2.51 BILLION PEOPLE
AROUND THE WORLD USE SOCIAL
MEDIA SITES INCLUDING THE
PRESIDENT OF THE UNITED
STATES ;)
Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
U.S. USERS SPEND MORE THAN 216
MINUTES A WEEK ON SOCIAL
MEDIA VIA SMARTPHONE, 53
WEEKLY MINUTES VIA PC, AND 50
MINUTES PER WEEK ON SOCIAL
NETWORKS VIA TABLET DEVICES.
Source: https://www.statista.com/statistics/248158/social-networking-time-per-us-user-by-ethnicity
10 YEARS AGO ON 7% OF THE US
POPULATION USED ONE OR MORE
SOCIAL NETWORKING SITES.
TODAY: 65%
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
PERCENT OF ONLINE AMERICANS
BY SOCIAL MEDIA PLATFORM
FACEBOOK 79%
INSTAGRAM 32%
TWITTER 24%
PINTEREST 31%
LINKEDIN 29%
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
1.86 billion monthly active users worldwide
62% of online US adults ages 65 and older
83% of female internet users / 75% of male
internet users
76% of Americans who use Facebook visit the
site on a daily basis
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
67 million monthly active users worldwide
24% of US internet users use Twitter
36% of online adults ages 18-29 use it vs. 10% of
those ages 65 and older
29% of internet users with college degrees use
Twitter, compared with 20% of those with high
school degrees or less.
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
467 million monthly active users worldwide
29% of US internet users
50% of online adults with college degrees are
on LinkedIn vs. 27% who attended college but
didn't graduate & 12% with high school degrees
35% of employed online adults vs. 17% who are
not employed
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
32% of US internet users
Instagram use is especially high among younger
adults--59% of online adults ages 18-29 vs. 33%
30- to 49-year-olds vs. 8% 65 and older
Females are more likely to use Instagram than
men (38% vs. 26%)
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
YOUTUBE
More than 1 billion users — almost 1/3 of all
people on the Internet
Every day people watch hundreds of millions of
hours on YouTube
YouTube reaches more 18-34 and 18-49 year-
olds than any cable network in the U.S
55% of people watch videos online every day
Source: https://www.youtube.com/yt/press/statistics.html & http://www.insivia.com/27-video-stats-2017/
OVERALL USAGE STATS
Facebook remains the most popular social
media platform, with 76% of users reporting
that they visit daily--compared to 51% of
Instagram users who access the platform on a
daily basis, and 42% of Twitter users
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
OVERALL USAGE STATS
56% of internet users use more than one social
media platform
Among those who only use one social media
platform, 88% indicate that Facebook is the one
site that they use.
Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
THANK YOU
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