Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
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Social Media +Social Good
Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
How people consume information is changing …
Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
What do I do?
DIGITAL (REFRESH):
● Social media research, analysis, tutoring
● Strategic (re)branding; campaign building
MARKETING:
● Ensure clear, concise and consistent messaging online and off
● Help small budgets s t r e t c h !
Who do I work with?
CURRENTLY:
● Grantees of the Carnegie Corporation
● Federal Reserve Bank of New York (Outreach)
VOLUNTEER:
● United Nations● #GivingTuesday - global
day of generosity and giving online + off
How do you define Social Good?
Power of One … Impact of Many
‘Common good,’ charity, philanthropy and the like have evolved ... online.
Around the World: Digital, Social & Mobile
Super Bowl of SOCIAL GOOD (last week)
● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter and Instagram● 100 countries participated
● Technology can give everyone a voice -- there are no borders online.
● It’s about people, not numbers!
Power of one.#ILookLikeAnEngineer(Response to sexist feedback)
● 22 -year-old platform engineer issued a CALL TO ACTION
● One voice. Ignites millions.
● Diversity of STEM; fighting gender stereotyping and sexism
Impact of many.#GivingTuesday
● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION
● 2,500 nonprofits participated50 U.S. states
● Raised $13.46 million + in one day!
#GivingTuesday - Campaign to Tradition 2015
Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign
Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter
Call-to-action direction to ‘do something’- #GivingTuesday
Slacktivism e-advocacy campaigns - Thunderclap
How do YOU get started?
Your Brand = Strategy
Digital STAMPBuilding blocks
SIMPLE clear, concise and consistent
TRUE ‘do you’ - tell YOUR story
ACTION research your community
MAP develop a flexible strategy
PEOPLE surround yourself online + off
*Inspired by:
Erik Qualman, Inspirational Speaker
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
Online + Offline Your brand
Digital Footprints any and all content YOU control and share forward
Digital Shadowscontent others share about YOU online and off
@KMSieminski #SocialGood + #NPtech
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