Social Media Small Biz Melissa DiVietri www.didesignsstudio.com
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Social MediaSmall BizMelissa DiVietriwww.didesignsstudio.com
Intro: Join The Conversation
How many social media networks does your business participate in?
Are these platforms successful?
How do you convert followers into leads?
Challenges for Small Biz Owners
1. May seem difficult to manage when you run a small business.
2. Takes time into curating posts and publishing to multiple platforms.
3. Hard to measure results without the right tools and resources.
Establish Your Digital Footprint
Before redesigning your entire social media structure, understand that brand strategy is most optimal for highest results. Any graphics, logos, colors, materials, etc should be consistent on any, and all, social networks.
Focus on what really matters for your business.
Short & Long-Term Strategy
Social media does not happen overnight (unless you have newsworthy content that could go viral).
Think about investing in a short or long term social media manager to take the ease off of remembering to connect to your platforms.
Tools & Resources
With the implementation of multiple tools and resources, you will pinpoint exactly where your users are coming from. ● Google Analytics● Google Alerts● Social Media Listening Tools
Google Analytics
Data is priceless for a successful business strategy.
Google Alerts
Set up an alert that will notify via email when something is published about your business.
Social Media Listening
Understand what users are saying about you?
What Social Networks Are Right For Your Business?
Facebook - Over 1.5B active users
You have 140 characters to make an impression with the option of sharing, images or links.
Follow influential industry experts and interactive with users who are interested in your industry.
A visual platform to upload images / graphics /video that encourages follower engagement.
Google+
Highest ranking SEO factor for search results
Exclusively used for business professionals.+ Join industry related groups+ Create / publish content+ Follow discussions
YouTube
Upload video that is easily found in searches.
Additional Social Networks
There are thousands + social media networks used widely across the world. To learn more about what social networks are right for you, schedule a free consultation
How To Get Started
Establish a social media strategy. What does success mean to you?
Is success more followers, lead generation, brand recognition or creating a digital footprint?
Stay Consistent
Once you start, do not stop.. Many mistakes are made when a page is created and the business owners stops posting.
Keep the social media networks fresh with content!
Need Some Help?
That’s where I come into play…I will maintain your social media accounts, create an online
presence and deliver robust reporting.
Connect with my business “DI Designs Studio”
www.didesignsstudio.com
DI Designs StudioDetroit based agency that focuses on social media management, web development and search engine optimization. Focus on small to mid size businesses but not limited to worldwide.
Contact
Social Media:@missydi
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