@MarkTraphagen What is the real impact of social media on search? SOCIAL MEDIA & SEO: Separating Myth from Fact
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
@MarkTraphagen
What is the real impact of social media on search?
SOCIAL MEDIA & SEO:Separating Myth from Fact
@MarkTraphagen
• 70+ person digital marketing agency• Clients from startups to Fortune 100
@MarkTraphagen
Is social media a direct ranking factor?
Could I be a stock photo
model?
@MarkTraphagen
Is social media a direct ranking factor?
Is social media a direct
ranking factor?
@MarkTraphagen
@MarkTraphagen
“Yes, I can confirm we do use Twitter and Facebooklinks in ranking.” Matt Cutts
December 2010
@MarkTraphagen
@MarkTraphagen
Moz 2015 Search Ranking Factors
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
“We don’t currently have any signals like that in our web search ranking algorithm.”
Matt CuttsJanuary 2014
@MarkTraphagen
@MarkTraphagen
What about those correlations, Matt?
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
“Sites that get lots of shares are so good,they likely also earnsignals that do affectrankings, such as links.”
Matt CuttsJanuary 2014
@MarkTraphagen
Social media posts are treated like any other web page for search
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
Does Facebook Affect SEO?stonet.co/fbseo2013
@MarkTraphagen
How Does Google Index Twitter?stonet.co/twitterindexing
@MarkTraphagen
Even after the firehose was turned onstonet.co/twitterindexing
@MarkTraphagen
Google doesn’t even attemptto index all of the social web
@MarkTraphagen
@MarkTraphagen
What about Google+?
@MarkTraphagen
Direct measurement of Google+ Impact on Rankingsstonet.co/gplusranking
@MarkTraphagen
Google doesn’t feel secureabout social network access
@MarkTraphagen
“We were blocked by one social site for 1-1/2 months.”
Matt CuttsJanuary 2014
@MarkTraphagen
“We were blocked by one social site for 1-1/2 months.”
Matt CuttsJanuary 2014
It was Twitter!
@MarkTraphagen
Google has low confidencein verifying identity
@MarkTraphagen
Sure we know THIS guy...
@MarkTraphagen
But are we sure this isyour Aunt Edna?
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
So...Does Google pay anyattention to social for search?
@MarkTraphagen
@MarkTraphagen
stonet.co/TweetIndexing
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
Maybe...discovery of what’s hot right now
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
Maybe...discovery of what’s hot right now
@MarkTraphagen
“Be on social media not for search rankings...
@MarkTraphagen
“...but to build your brand & drive qualified traffic.”
@MarkTraphagen
@MarkTraphagen
@MarkTraphagen
Toughest Keyword for your competitors to beat. Ever.
@MarkTraphagen
www.stonetemple.com@stc_corp
Thanks!
Related Documents
