Social Media & SEO: Enhancing Your Organic, Online Recruitment

• 1. Social Media and SEO:Enhancing Your Online,Organic Recruitment#NAFSA13

2. #NAFSA13Tiffany HarrisonOutreach Manager, [email protected]@ttmharrison | @GoAbroadKayla PattersonGoMedia Coordinator, [email protected]@kaylapatt | @_GoMedia_Tonya TooleyDirector, [email protected]@RateMyStdyAbrd 3. Main Topics#NAFSA13Basics of Search Engine Optimization(SEO)Basics of Social MediaHow Social Media Influences SEOUtilizing Student ReviewsImpact on Student Recruitment 4. Search Engine Optimization(SEO)#NAFSA13Search EngineOptimization is theprocess of improving howyour organization rankson a Search EngineResults Page (SERP). 5. #NAFSA13 6. SEO Basics: Terms#NAFSA13KeywordTitle TagMeta Description 7. SEO Basics:#NAFSA13 What Google is looking for: Fresh, recent content Frequency of content Interaction with content Content with relevant keywords No Content = No SEO 8. SEO Basics: Linking#NAFSA13 9. Social Media Basics#NAFSA13 What channels should yoube on? Facebook Twitter YouTube Pinterest Google+ Blogs 10. Social Signals Influence SEO#NAFSA13 Direct factors: # of Facebook fans # of Facebook shares # of Twitter followers # of Twitter mentions & links People that have you incircles on Google+ 11. #NAFSA13 Indirect factors: Increased inbound links Increased positive reviews Decreased bounce rate,higher time on site, andmore repeat visitorsSocial Signals Influence SEO 12. Social Media & SEO WorkTogether#NAFSA13 13. Utilizing Student Reviews#NAFSA13 Why you should have onlinereviews: Valuable testimonials Sharing on social media SEO benefits Fresh content & credibility 14. Utilizing StudentReviews#NAFSA13 15. Utilizing Student Reviews#NAFSA13 16. Impact on Student Recruitment#NAFSA13 Increased exposure toprospective students Social media helpscreate a strong brandimage Reviews providepowerful testimonials 17. Resources#NAFSA13 SEOmoz Blog Social Media Examiner HubSpot Blog Mashable Tech Crunch Google Webmaster Blog Search Engine Land 18. Questions?#NAFSA13