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Social Media Analysis of Top 6 Robo Online Advisor Firm March-April 2015 Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com
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Page 1: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Social Media Analysis ofTop 6 Robo Online Advisor Firm

March-April 2015

Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

Page 2: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

What is a Robo-Advisor?

A Robo-Advisor is an online financial services firm that has automated the financial planning or investment processes. Computers invest your assets in low cost ETFs and Index Funds.

Page 3: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

There are many digital wealth management (Robo-Advisor) platforms

outside the U.S.-

online financial planning firmNutmeg Investment Management – UKWealth Horizon – UKMoneyFarm – ItalyVaamo – GermanyOwlHub – GermanyMoneyvane.com – SwitzerlandArtha Yantra – India

Page 4: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

There are many digital wealth management (Robo-Advisor) platforms the

U.S. Based-

Page 5: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

All Detailed Metrics

Highlight Company

arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Market Landscape

arthayantra.com

http://www.arthayantra.com

Page 6: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Cross-Channel Detailed Metrics

http://www.arthayantra.com

Page 7: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Social Audience

Social Audience

The total number of followers across all tracked social channels, except LinkedIn.

http://www.arthayantra.com

Page 8: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

Social Audience, % Change

Social Audience

The total number of followers across all tracked social channels, except LinkedIn.

http://www.arthayantra.com

Page 9: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Social Activity

Social Activity

The total number of posts across all tracked social channels, except LinkedIn.

http://www.arthayantra.com

Page 10: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Social Engagement

Social Engagement

The total number of engagement actions across all tracked social channels, except LinkedIn.

http://www.arthayantra.com

Page 11: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Social Applause Engagement

Social Applause Engagement

The applause engagement across all tracked social channels including Twitter Favorites, Facebook Likes, Google Plus +1s (on posts), YouTube Likes, and Instagram Likes (LinkedIn is excluded).http://www.arthayantra.com

Page 12: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Social Conversation Engagement

Social Conversation Engagement

The conversation engagement across tracked social channels including post comments on Facebook,

Google+, YouTube, and Instagram. Note that this does not include Twitter Replies or LinkedIn Post Comments.

http://www.arthayantra.com

Page 13: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Social Amplification Engagement

Social Amplification Engagement

The amplification engagement across tracked social channels including Retweets, Facebook Post Shares, and Google+ Post Shares. http://www.arthayantra.com

Page 14: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Twitter Detailed Metrics

http://www.arthayantra.com

Page 15: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Twitter Followers

Twitter Followers

The number of people following this company on Twitter.

http://www.arthayantra.com

Page 16: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

Twitter Followers, % Change

Twitter Followers

The number of people following this company on Twitter.

http://www.arthayantra.com

Page 17: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Tweets per Day

Average Tweets per Day

The average number of tweets by this company per day during this time period.

http://www.arthayantra.com

Page 18: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Tweets, by Day

Tweets

The number of tweets by this company during this time period.

http://www.arthayantra.com

Page 19: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Tweet Engagement Rate, by Day

Tweet Engagement Rate

The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period. http://www.arthayantra.com

Page 20: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Engagement Rate per Tweet

Average Engagement Rate per Tweet

The average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period. http://www.arthayantra.com

Page 21: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Tweet Engagement Total

Tweet Engagement Total

The total number of interactions (retweets and favorites) of this company's own tweets during this time period. http://www.arthayantra.com

Page 22: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Engagement Total per Tweet

Average Engagement Total per Tweet

The average number of interactions (retweets and favorites) of this company's tweets during this time period. http://www.arthayantra.com

Page 23: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Tweets vs.

Tweets

The number of tweets by this company during this time period.

Average Engagement Total per Tweet

The average number of interactions (retweets and favorites) of this company's tweets during this time period.

Average Engagement Total per Tweet

http://www.arthayantra.com

Page 24: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Facebook Detailed Metrics

http://www.arthayantra.com

Page 25: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Facebook Page Likes

Facebook Page Likes

The number of people that have Liked this company on Facebook.

http://www.arthayantra.com

Page 26: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

Facebook Page Likes, % Change

Facebook Page Likes

The number of people that have Liked this company on Facebook.

http://www.arthayantra.com

Page 27: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Facebook Posts per Day

Average Facebook Posts per Day

The average number of posts on this company's Facebook page per day during this time period.

http://www.arthayantra.com

Page 28: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Posts, by Day

Facebook Posts

The total number of posts on this company's Facebook page during this time period.

http://www.arthayantra.com

Page 29: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Post Engagement Rate, by Day

Facebook Post Engagement Rate

The total number of interactions (likes, comments, and shares), per thousand page likes, of posts on this company's Facebook page during this time period.http://www.arthayantra.com

Page 30: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Average Engagement Rate per Post

Facebook Average Engagement Rate per Post

The average number of interactions (likes, comments, and shares), per thousand page Likes, of posts on this company's Facebook page during this time period.http://www.arthayantra.com

Page 31: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Post Engagement Total

Facebook Post Engagement Total

The total number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period. http://www.arthayantra.com

Page 32: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Average Engagement Total per Post

Facebook Average Engagement Total per Post

The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period. http://www.arthayantra.com

Page 33: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Facebook Posts vs.

Facebook Posts

The total number of posts on this company's Facebook page during this time period.

Facebook Average Engagement Total per Post

The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period.

Facebook Average Engagement Total per Post

http://www.arthayantra.com

Page 34: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Google+ Detailed Metrics

http://www.arthayantra.com

Page 35: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Google+ Plus Ones

Google+ Plus Ones

The number of people who have +1-ed this company on Google+.

http://www.arthayantra.com

Page 36: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

Google+ Plus Ones, % Change

Google+ Plus Ones

The number of people who have +1-ed this company on Google+.

http://www.arthayantra.com

Page 37: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Google+ Posts per Day

Average Google+ Posts per Day

The average number of posts on this company's Google+ page per day during this time period.

http://www.arthayantra.com

Page 38: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Posts, by Day

Google+ Posts

The number of posts on this company's Google+ page during this time period.

http://www.arthayantra.com

Page 39: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Posts Engagement Rate, by Day

Google+ Posts Engagement Rate

The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Page 40: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Average Engagement Rate per Post

Google+ Average Engagement Rate per Post

The average number of interactions (+1s, comments, and reshares), per thousand Page +1s, of posts on this company's Google+ page during this time period.http://www.arthayantra.com

Page 41: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Posts Engagement Total

Google+ Posts Engagement Total

The total number of plus ones, comments, and reshares of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Page 42: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Average Engagement Total per Post

Google+ Average Engagement Total per Post

The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Page 43: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Google+ Posts vs.

Google+ Posts

The number of posts on this company's Google+ page during this time period.

Google+ Average Engagement Total per Post

The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+ page during this time period.

Google+ Average Engagement Total per Post

http://www.arthayantra.com

Page 44: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

YouTube Detailed Metrics

http://www.arthayantra.com

Page 45: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

YouTube Subscribers

YouTube Subscribers

The number of people subscribing to this company on YouTube.

http://www.arthayantra.com

Page 46: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

YouTube Subscribers, % Change

YouTube Subscribers

The number of people subscribing to this company on YouTube.

http://www.arthayantra.com

Page 47: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average YouTube Posts per Day

Average YouTube Posts per Day

The average total number of posts on this company's YouTube channel per day during this time period.

http://www.arthayantra.com

Page 48: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Posts, by Day

YouTube Posts

The total number of posts on this company's YouTube channel during this time period.

http://www.arthayantra.com

Page 49: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

YouTube Views

YouTube Views

The total number of views for this company on YouTube.

http://www.arthayantra.com

Page 50: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Posts Engagement Rate, by Day

YouTube Posts Engagement Rate

The total number of likes, dislikes, and comments, per thousand likes, of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Page 51: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Average Engagement Rate per Post

YouTube Average Engagement Rate per Post

The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on this company's YouTube channel during this time period.http://www.arthayantra.com

Page 52: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Posts Engagement Total

YouTube Posts Engagement Total

The total number of likes, dislikes, and comments of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Page 53: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Average Engagement Total per Post

YouTube Average Engagement Total per Post

The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Page 54: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

YouTube Posts vs.

YouTube Posts

The total number of posts on this company's YouTube channel during this time period.

YouTube Average Engagement Total per Post

The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period.

YouTube Average Engagement Total per Post

http://www.arthayantra.com

Page 55: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Instagram Detailed Metrics

http://www.arthayantra.com

Page 56: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Instagram Followed By

Instagram Followed By

The number of people following this company on Instagram.

http://www.arthayantra.com

Page 57: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 8, 2015 vs. Apr 1, 2015

Instagram Followed By, % Change

Instagram Followed By

The number of people following this company on Instagram.

http://www.arthayantra.com

Page 58: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Average Instagram Posts per Day

Average Instagram Posts per Day

The average total number of posts on this company's Instagram per day during this time period.

http://www.arthayantra.com

Page 59: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Posts, by Day

Instagram Posts

The total number of posts on this company's Instagram during this time period.

http://www.arthayantra.com

Page 60: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Posts Engagement Rate, by Day

Instagram Posts Engagement Rate

The total number of likes and comments, per thousand followers, of posts on this company's Instagram during this time period. http://www.arthayantra.com

Page 61: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Average Engagement Rate per Post

Instagram Average Engagement Rate per Post

The average number of interactions (likes and comments), per thousand followers, of posts on this company's Instagram during this time period. http://www.arthayantra.com

Page 62: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Posts Engagement Total

Instagram Posts Engagement Total

The total number of likes and comments of posts on this company's Instagram during this time period.

http://www.arthayantra.com

Page 63: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Average Engagement Total per Post

Instagram Average Engagement Total per Post

The average number of interactions (likes and comments) of posts on this company's Instagram during this time period. http://www.arthayantra.com

Page 64: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Instagram Posts vs.

Instagram Posts

The total number of posts on this company's Instagram during this time period.

Instagram Average Engagement Total per Post

The average number of interactions (likes and comments) of posts on this company's Instagram during this time period.

Instagram Average Engagement Total per Post

http://www.arthayantra.com

Page 65: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

SEO Detailed Metrics

http://www.arthayantra.com

Page 66: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Moz Domain Authority

Moz Domain Authority

Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

http://www.arthayantra.com

Page 67: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Moz Domain Authority, by Day

Moz Domain Authority

Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

http://www.arthayantra.com

Page 68: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Moz External Links

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

http://www.arthayantra.com

Page 69: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Moz External Links, by Day

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

http://www.arthayantra.com

Page 70: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Moz Domain Authority

Moz Domain Authority

Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

vs. Moz External Links

http://www.arthayantra.com

Page 71: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

SEMrush Rank, by Week

SEMrush Rank

SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20

search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.

http://www.arthayantra.com

Page 72: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Organic Keyword Count, by Week

Organic Keyword Count

SEMrush's estimate of the number of words for which you rank in the top 20 results.

http://www.arthayantra.com

Page 73: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Organic Traffic, by Week

Organic Traffic

SEMrush's estimate of your monthly organic search visits.

http://www.arthayantra.com

Page 74: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Apr 2, 2015 - Apr 8, 2015

Organic Cost, by Week

Organic Cost

SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month. http://www.arthayantra.com

Page 75: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

SEM Detailed Metrics

http://www.arthayantra.com

Page 76: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Adwords Keywords

Adwords Keywords

SEMrush's estimate of the number of keywords for which advertising occurs.

http://www.arthayantra.com

Page 77: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Adwords Traffic

Adwords Traffic

SEMrush's estimate of the monthly paid site visitors.

http://www.arthayantra.com

Page 78: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

As of Apr 8, 2015

Adwords Cost

Adwords Cost

SEMrush's estimate of the monthly adwords spend (in USD).

http://www.arthayantra.com

Page 79: Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

www.ishanconsult.orgAN INTERACTIVE MARKETING AGENCY

SPECIALIZING IN SEO, PPC, CRO, CVM, SMM

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http://www.arthayantra.com