Social Media Seminars for your Business Ten Sessions to Jumpstart your Social Media Presence Social Media experts share insight and practical knowledge on leveraging interactive marketing for your firm
Mar 10, 2016
Social Media Seminars for your Business
Ten Sessions to Jumpstart your Social Media Presence Social Media experts share insight and practical knowledge
on leveraging interactive marketing for your firm
2
“ It ’s not a matter of i f… but when and how well
you wil l use social media.”
We offer ten introductory seminars as well as individual, customized coaching and
social media management.
1
Social Media Overview
Introduction to today’s social media focused on “the Big 4”:
• Facebook • Twitter • LinkedIn • Blogging and micro blogging
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
2
The Social Media Overview seminar is a 90-minute session followed by an interactive question and answer session.
Who should attend?
• Business owners and managers • Marketing and PR agency account
executives • Corporate marketing and
communications staff • Senior executives
For the seminar:
• Participants should sign up for accounts on Facebook, Twitter and LinkedIn
• Participants should have their own laptop with Wi-Fi access
3
“The return on investment of social media is that your
company wil l sti l l be in business in 5 years.”
1
Social Media for Retail
An advanced session focused on platforms that retail businesses should leverage, including:
• Location-based services
• Four Square • Yelp! • Facebook Places
• Blogging • Groupon / Scoutmob • QR Scan Codes
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Retail seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Retail business owners and managers
• Marketing and PR agency account executives
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Social Media for Small Business and Professional Services
An advanced session focused on platforms that effectively impact small businesses and professional service firms, including:
• Blogging • YouTube • Yelp! and other review sites • Facebook • Twitter • LinkedIn
Seminar includes:
• Why should our firm participate? • Social Media background,
demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Small Business and Professional Services seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Small business and professional service owners and managers
• Marketing and PR agency account executives
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“Use of the mobile Internet is driving mobile device growth exponential ly faster that any
previous computing technology.”
1
Social Media for Real Estate Sales and Property Management
An advanced session focused on platforms that real estate professionals should leverage, including:
• Location-based services
• Four Square • Yelp! • Facebook Places
• Blogging • YouTube • QR Scan Codes • Mobile-based apps
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Real Estate Professionals seminar is a 90-minute in-depth session followed by an interactive work session.
2
Social Media for Events
An advanced session focused on platforms to promote events and create an interactive guest experience including:
• Twitter • Live Twitter feeds at event • YouTube • Flickr • Yelp! and other review sites • Facebook • iPhone and other smart phone apps • SMS and text based apps
Seminar includes:
• Why should our event participate? • Social Media background,
demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage attendees • Case Study
The Social Media for Events seminar is a 90-minute in-depth session followed by an interactive work session.
5
1
Blogging with WordPress
An advanced session focused on blogging for businesses.
Seminar includes:
• Why should our business blog? • In-depth instruction on how to set up and manage a blog
using WordPress, themes, plug-ins, and widgets • Tracking visitors and understanding analytics • Integration across social media platforms • Strategies to engage current and prospective clients • Case Study
2
The Blogging with WordPress seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
6
Twitter In-depth
An advanced session on Twitter.
Seminar includes:
• Strategy to leverage platform • Establishing a follower-base • Tools to manage accounts • Leveraging search function
and lists • Integration with blogs,
Facebook Pages, and other platforms
• Identifying key influencers • Monitoring brand mentions • Incorporating Twitter into
your customer service • Case Study
The Twitter In-depth seminar is a 90-minute session followed by an interactive work session.
Facebook Pages for Business
An advanced session on Facebook Pages.
Seminar includes:
• Strategy to leverage platform • Getting people to “Like” you • Tools to manage accounts • Customizing landing pages • Understanding FB Insights • Advertising on Facebook • Integration with blogs,
Twitter, and other platforms • Incorporating Facebook into
your customer service • Case Study
The Facebook Pages for Business seminar is a 90-minute session followed by an interactive work session.
Leveraging LinkedIn
An advanced session on LinkedIn.
Seminar includes:
• Strategy to leverage platform • Establishing connections • Tools to manage accounts • Writing effective profiles • Using LinkedIn as a
recruiting tool • LinkedIn Groups • Advantages relative to other
platforms • Integration with blogs,
Twitter, and other platforms • Case Study
The Leveraging LinkedIn seminar is a 90-minute session followed by an interactive work session.
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Using Video and YouTube
An advanced session focused on integrating digital video into your social media platforms.
Seminar includes:
• Why video is important • Instruction on how to shoot basic blog-quality video with
inexpensive video cameras and smart phones. • Establishing your own YouTube channel • Strategies to engage current and prospective clients • Case Study
2
The Using Video and YouTube seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
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1
Webinars and Online Meetings
An advanced session focused on hosting online webinars and meetings.
Seminar includes:
• Strategy of extending your reach and building relationships beyond the local market
• Instruction on how to use GoToMeeting and Skype • Using Slideshare, issuu, and YouTube to archive meetings • Case Study
2
The Webinars and Online Meetings seminar is a 90-minute in-depth session followed by an interactive work session. This session will be held as a webinar to demonstrate the effectiveness and capabilities of the medium.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
BrandOn! Atlanta’s premiere Inbound Marketing Firm
www.TurnYourBrandON.com
404.955.8447
@RitchBrandon
http://on.fb.me/BrandON
http://linkd.in/RitchBrandon http://blog.TurnYourBrandON.com [email protected]