+ Social Media, Research & Development 10 weeks as a KMIS intern at ILRI in Addis Ababa, Ethiopia. ara Brown, April 2012.
Social media, research and development: 10 weeks as a KMIS intern at ILRI
May 25, 2015
Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.
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Social Media, Research & Development
10 weeks as a KMIS intern at ILRIin Addis Ababa, Ethiopia.
Kara Brown, April 2012.
+26 JANUARY 2012
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Using social interactive media approaches, tools and strategies to help ILRI document and communicate its research and development activities.
+The Goat: wisdom and energy
+The Tree: knowledge and nature
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Social. Sharing.Caring.
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Macchiato time
Yammer time
Being Social.
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4
3
2
1website
microblogging
social networking
Communication Tools
emails
blogRSS Feed
video
social bookmarkingapps
widgets
slide sharing
photo sharing
enterprise networkingPinterest
podcastparticipatory video
mobilewiki
analyticssearch engine optimization
+WikispacesEthiopian Livestock Feed project | MilkIT project | East Africa Dairy Development II project
+BloggingFodder Adoption blog | Africa Rising blog
+Social Bookmarking
+Photo sharing
+ILRI social media metrics with Liya Dejene
Who’s following ILRI online?
What are our audience most interested in?
Where do they come from?
How many hits does ILRI social media get?
What comments do they post?
What can we learn from the data?
+Look out for in-depth ILRI social media statistics reports
3 golden rules for getting the most out of social media:
1. Identify your audience and goals
3. Analyze the impact of your efforts
2. Don’t be afraid to make mistakes
+The importance of sharing.
Meals, minibuses and gossip: sharing is at the heart of everything people do in Ethiopia
Social media as an extension of African culture and traditions
Coffee ceremonies and storytelling = social communication
Making a difference requires teamwork.
Several voices are stronger than one.
The web and global social network is powerful – use it to share.
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“When spiders’ webs unite, they can tie up a lion.”
– Ethiopian proverb
Image: CIA figurative map of the world wide web
+Field Trip with some people, somewhere, to do something.
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I learned a valuable lesson on my very first field trip with ILRI – ask more questions.
Same goes for social media and knowledge sharing. The beauty of web 2.0 is that large scale conversation – sharing your knowledge and expertise, but also learning something new for yourself too.
+Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw A guide to social media
Promoting African knowledge (on climate change adaptation)
Researchers, civil society practitioners, info. intermediaries
Doubts and Pitfalls
Encouraging people to experiment with social media
+Caring about the quality of your work, caring for each other - in the office and across Ethiopia. Blogs
Brochures with Meron Mulatu
Wikis
Overall learning experience
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Social. Sharing.Daring.
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Keep ‘social’ at the heart of everything you do.
Be sociable too.
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Think of social networking as an extension of a conversation that has been going on for centuries.
Once upon a time,knowledge was power.
Today, sharing knowledge is power.
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Dare to stand out from the crowd.
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Be Daring
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Green ILRI
Switch off lights Turn off monitors Save energy Recycle Conserve rain water Consider solar power
+Thank you.
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