Social media reputation management preso

Eddy Badrina Co-founder, Buzzshift

@eddybadrina

Social Media & Reputation Management

#DBJcrashcourse  

What is Digital Strategy?

the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals

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"There  is  no  such  thing  as  a  worthless  conversa7on,  provided  you  know  what  to  listen  for.  And  ques7ons  are  the  breath  of  life  for  a  conversa7on.”  

—  James  Nathan  Miller

#DBJcrashcourse  

1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation

Goals of Social Media

Social Media

Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  

#DBJcrashcourse  

1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation

Goals of Social Media

Social Media

Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  

#DBJcrashcourse  

1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation

Goals of Social Media

Social Media

Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  

#DBJcrashcourse  

1. Foster dialogue 2. Promote advocacy 3. Facilitate support 4. Spur innovation

Goals of Social Media

Social Media

Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  

#DBJcrashcourse  

1. Listen Well 2. Solve Other People’s

Problems 3. Online Word of Mouth

Reputation Management

ORM

Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  

#DBJcrashcourse  

30 minutes – listening 20 minutes – responding 10 minutes – sharing

If you only had an hour…

Source:  Chris  Brogan  

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Listening Stations

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1 2

3

Google Reader

Google Alerts (RSS feed)

Google Blog/IceRocket 4

SocialMention

Hootsuite 5 #DBJcrashcourse  

Everyone is listening to your response…. or your silence (e.g. @ replies on

Twitter)

Remember….

Source:  Chris  Brogan  

#DBJcrashcourse  

More Talk is Good Talk… for SEO

Remember….

Source:  Chris  Brogan  

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Even Neutral Sentiment is Positive for Your

Business

Remember….

Source:  Chris  Brogan  

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Become an

industry expert

Listen for Your Brand

Or Key Industry Phrases

Study your

competitors

Jump on industry trends

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Entire preso is at:

http://shft.bz/DBJcrashcourse

#DBJcrashcourse  

Twitter: @eddybadrina

Email: [email protected]

Facebook: facebook.com/

buzzshift

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