Big 5 Canadian Banks on Social Media Sept 1 st – Oct 31 st 2016
Social Media Report - Big 5 Canadian Banks September - October 2016
Apr 15, 2017
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Big 5 Canadian Bankson Social Media
Sept 1st – Oct 31st 2016
Canadian Banks: Social Media Report
This Report looks at how
Big 5 Canadian Banksperformed on Social Media between
Sept 1st – Oct 31st 2016
Cross Channel Report
Sep 01, 2016 - Oct 31, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: BMO, CIBC, RBC, Scotiabank, TD
Sep 01, 2016 - Oct 31, 2016
Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
SizeScotiabank CIBC TD
Highest
GrowthBMO BMO Scotiabank
Highest
EngagementScotiabank BMO CIBC
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsBMO RBC RBC
Most Number of
LikesScotiabank TD RBC
Most Number of
CommentsScotiabank TD RBC
0.00M 0.10M 0.20M 0.30M 0.40M 0.50M 0.60M 0.70M 0.80M
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016
Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.04 0.045
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Engagement
Sep 01, 2016 - Oct 31, 2016
0 500 1000 1500 2000 2500 3000 3500
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 20 40 60 80 100 120 140 160
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0 10000 20000 30000 40000 50000 60000
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 500 1000 1500 2000 2500 3000 3500
BMO
CIBC
RBC
Scotiabank
TD
Linkedin Twitter Facebook
Customer Service –Reply Time (in minutes)
Sep 01, 2016 - Oct 31, 2016
0 500 1000 1500 2000 2500
BMO
CIBC
RBC
Scotiabank
TD
Twitter Facebook
Customer Service –Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 10% 20% 30% 40% 50% 60%
BMO
CIBC
RBC
Scotiabank
TD
Twitter Facebook
Most Engaging Facebook PostsScotiabank
01-SEP-16, THU 10:00AM
#The5thSeason is when kids dream big.
That’s why we’re proud to sponsor The World
Cup of Hockey.
ENGMT. LIKES COMMENTS SHARES
39,663 7,533 392 3,017
CIBC
18-SEP-16, SUN 11:27AM
Congratulations to all of our Canadian
Paralympians. Your determination,
athleticism and competitive ..
Scotiabank
27-SEP-16, TUE 10:41PM
Congrats to Team Canada on the win. Can’t
wait for Thursday! #WCH2016
ENGMT. LIKES COMMENTS SHARES
35,699 18,484 175 1,634
ENGMT. LIKES COMMENTS SHARES
26,050 11,170 210 1,383
Get cozy with #GillerPrize - Retweet for a
chance to win all of the 2016
Scotiabank Giller Prize sh..
12-Oct-16, Wed 10:00AM
ENGMT. FAV. REPLIES RETWEETS
999 193 19 626
Most Engaging Tweets
#The5thSeason is when kids dream big.
That’s why we’re proud to sponsor
The World Cup of Hockey. ht..
Submit your best #SmallBizTips for a
chance to win $200. Contest runs
until Oct 30. https://t.co/oV..
01-Sep-16, Thu 10:00AM
ENGMT. FAV. REPLIES RETWEETS
999 1,186 27 524
11-Oct-16, Tue 02:09PM
ENGMT. FAV. REPLIES RETWEETS
998 891 95 177
Scotiabank Scotiabank BMO
“Jim was a great friend, colleague and
Canadian. Our thoughts and prayers
are with Jim’s wife, Kare..
15-Oct-16, Sat 12:00AM
ENGMT. LIKES COMMENTS
580 772 54
Most Engaging LinkedIn Posts
Nearly 200 years ago in November 1817,
we opened for business for the first
time. Today, we’re prou..
27-Sep-16, Tue 12:00AM
ENGMT. LIKES COMMENTS
358 414 12
27-Sep-16, Tue 12:00AM
ENGMT. LIKES COMMENTS
324 399 4
CIBC BMO BMO
Nearly 200 years ago in November 1817,
we opened for business for the first
time. Today, we’re prou..
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook:
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