Social Media Puzzled
Nov 19, 2014
Social MediaPuzzled
Amy Smythe Harris• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP• HAR & TAR Instructor/Train the Trainer-6
years• HAR Director 2009/ & 2011• NextGen Advisory Group• TAR Professional Development &
Professional Standards 2009 & Technology for 2010
• NAR Communications Committee for 2010
• NAR YPN 2010• WCR Montgomery Co. Tech. Chair
What is Social Media??
• A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information.
-Wikipedia
Social Media is a Fad!
I am too old!!
I don’t have the time!!!
• The national statistic says we need to
spend 40-60% of our time prospecting
for business
Facebook Statistics
• More than 500 million Active Users
• 50% of active users log in at least once a day
• Average user has 130 friends
• Users spend over 700 billion minutes per month
• Average age -44
Twitter Statistics
• April 2010-106 million users
• Sending out 55 million tweets a day
• 25% users are age between 35-44
• Trailed by the 45-54 age
• Average age -38
Why should you use in Real Estate?
• Your sphere of influence is here
• Great way to network
• You can build better relationships
• You can get leads from here
FUN & FREE
Social Media Sites
Facebook vs. TwitterAllows you to connect, share photo albums, videos, links with people that you have friended that is all in one place- your profile page
Not limited by text to post
Mutual “friending” must occur
More privacy controls
Not searchable
Allows you to connect, share photo albums, videos, links with people –but it is in a stream
limited to 140 characters to post
Followers can follow you
Less privacy
Searchable
Other Social Media
Review site for all types of business
Check-in site for all businesses allowing you to see where your friends are at
Tip #1
• Set up a marketing plan & find your voice
Tip #2
• Sign up for sites–facebook.com–twitter.com–foursquare.com–yelp.com–linkedin.com
Tip #3
• Listen to Learn
Tip #4
• Get Friends
Tip #5
• Engage!!
Tip #6
• Think Database
Tip #7
• Add Photos and Videos
Tip #8
• Good Posts vs. Bad Posts
Tip #9
• Join Groups/Follow people• @harmembers• HAR Fan Page
Tip #10
• Time Manage
You can get leads!!!
Websites
*blip.fm*blip.fm
*twitter.com*twitter.com
*ping.fm*ping.fm
*digg.com*digg.com
*realtor.org*realtor.org
*mashable.com*mashable.com
*hgtv.com*hgtv.com
*youtube.com*youtube.com
*eyejot.com*eyejot.com
*jott.com*jott.com
*tokbox.com*tokbox.com
*posterous.com*posterous.com
*delicious.com*delicious.com
*issuu.com*issuu.com
*postlets.com*postlets.com
*loopt*loopt
*sendible.com*sendible.com
*face.com*face.com
*chorus.com*chorus.com
*twittercounter.com*twittercounter.com
*useqwitter.com*useqwitter.com
A Day in the life of Amy
Q&A Time
facebook.com/amysmytheharrisfacebook.com/amysmytheharris
Box.net/amysmytheharrisBox.net/amysmytheharris