Social Media Process

Social Media ProcessA co-authored slide deck

Work in ProgressPart of an active lecture in the Limerick Institute of Technology’s Sport & Conditioning programme.

WIP

Co-authors of this slide deck

Bernie Goldbach

Aidan Butler

Anthony Harte

Colm Skehan

Dan Fleming

Kate Maher

Lorna Daly

Roseanne Kilbane

Andrew Joyce

Daniel Fleming

Ciara Fogarty

Denis Mullane

John Paul Maher

Rory Fleming

Matthew Roche

Ryan Warwick

And more co-authors of this slide deck

Stefan Quirke

Stephen Casey

Stephen Sherry

Shane Walsh

Even more co-authors of this slide deck

Brendan Shaffick

Brendan Egan

David Cleary

Joey Weatherill

Towards an efficient social media process

Sharing efficient processes Mistakes to avoid Verifying content

Efficient FlowLeads back to your own place.

Grow yourkeyword presenceOrganic search will always remain a powerful referrer.

Create.Share.Review.Redo.You should reimagine content for different networks at different times.

Social Communities Monetize.The sharing economy is a simple click away from the cash economy.

Patreon Monetises Followers.When asked, your community will pay if you offer value on a consistent basis.

Patreon Monetises DTNS.More than 4000 listeners pay the Daily Tech News Show at least one dollar week.

Social Media through Effective Email Marketing.If you have more than 1000 regular readers or viewers or listeners, you should be able to effectively reach them with a weekly mailshot.

Avoid Common Mistakes

Have a strategy. Integrate with other digital assets. Use images. Use hashtags. Use a consistent voice.

Have a Strategy

Cut through the noise. A clear strategy leads to meaningful engagement.

Integrate with other digital assets.

Do not put your digital content into siloes. Link accounts through profiles. Add social links to your email footers.

Use images.

Images on the main Twitter timeline increase the size of your tweet.

Images take longer to read. Put images on your core messages.

Use hashtags.

Hashtags connect disparate conversations. In Ireland, #edchatie and #TBT cut across demographics.

Hashtags can be hijacked.

Use a consistent voice.

Business accounts should steer clear of personal anecdotes.

If a business account becomes personal, it may become off-message.

Trusted business accounts can be more effective than scrolling network news.

Know how to verify content.

Don’t retweet a link before checking it. Be across channels. Spot and understand trends. Nurture a network of expert friends. Cite your source via h/t or link.

Social Media: Group ThoughtsA co-authored Powerpoint resource.

Eureka MomentsShared in this co-authored Powerpoint deck.

"You can use both LinkedIn and Twitter to develop sport & conditioning contacts". -- Daniel Fleming

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"Good way to start networking with people in a similar profession". -- Andrew Joyce

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Beginners' MistakesA co-authored Powerpoint resource.

"Using too many hashtags in the same tweet". -- Daniel Fleming

Beginner's Mistake

How We Grew Our Social NetworksA co-authored Powerpoint resource.

"It is as simple as following someone back and getting shout outs from followers". -- Daniel Fleming

Growing our Nework

Helpful ShortcutsA co-authored Powerpoint resource.

"Get all the apps on your phones". -- Andrew Joyce

Helpful Shortcuts

To Be ContinuedThis is a co-authored slide deck using PowerPoint Online.

Completion Date:

2 November 2014