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Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz
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Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Dec 24, 2015

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Page 1: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Social Media

Presenter: Bill Blum, President

Sponsored by Alan Goeltz

Page 2: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

SOCIAL MEDIA

WE WILL COVER THE FOLLOWING: • The latest social media trends • Who the social media leaders are - and why• How businesses and professionals can use

social media to their advantage• How you can use social media for a

competitive edge

Page 3: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Google +, Facebook, Youtube, Twitter, LinkedIn, Pinterest - ALL linked back to your website

Your Website!

Page 7: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

What may be next

Augmented and Virtual Reality Google Glass

Trends by the Hootsuite CEO:http://blog.hootsuite.com/5-social-media-trends-2015/

http://www.adweek.com/socialtimes/files/2014/04/social-business-trends-2014.jpg

Page 9: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Interesting social media facts

• Facebook maybe the biggest and baddest but there are many other social media facts and networks that shouldn’t be forgotten. Both niche and non-English speaking.

• Viber has over 200 million users• There are 639 million users on Qzone (China)• 600 million users on Whatsapp• Facebook messenger has 500 million users• Wechat is close behind with 468 million users (China)• Snapchat has been valued at close to $20 billion at the last valuation• Snapchat has 100 million monthly users• Russia’s “VKontake” has 100 million users• Social networks will earn $8.3 billion from advertising in 2015

Page 10: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Mobile Social Media Facts

• In India mobile devices account for 72% of all web site traffic

• There are 1.65 billion active mobile social accounts globally

• 561 million active mobile social accounts are located in East Asia

Page 12: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

OK Let’s focusThe 4 major categories

Social NetworksText

PhotosVideos

Page 13: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Social networks

Facebook

LinkedIn

Google +

Page 14: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Facebook Facts

• There are nearly 1.4 billion Facebook users• 47% of all Internet users are on Facebook• 4.5 billion likes are generated daily• Nearly 75% of Facebook’s revenue comes from

mobile advertising• Direct uploads of user videos to Facebook

now exceed YouTube

Page 15: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

LinkedIn

• LinkedIn dominates the professional social network segment. It is one of the oldest having started in 2002. Almost the grandfather of social networks.

• LinkedIn has 347 million registered members• Total revenue at the end of 2014 was $643 million (a

growth rate of 44% over the previous period)• There are over 39 million students and recent college

graduates on LinkedIn

Page 16: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Google +

• Google+ cost over half a billion to design and develop

• 363 million users• The +1 button is hit 5 billion times per day

Page 17: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Text

Twitter

Tumblr (owned by Yahoo)

Reddit (Owned by Conde Nast - news and info - many special interest groups)

Whatsapp – (opened by Facebook) mobile messaging

Page 18: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Twitter Facts

• Twitter has 284 million active users at last count

• 88% of Twitter users are on mobile• 500 million tweets per day

Page 19: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Photos

Instagram (Owned by Facebook)

SnapChat

Pinterest

Flickr

Page 20: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Instagram

• This network is owned by Facebook. They saw that social and mobile was a powerful intersection of synergies. They were right!

• Instagram has 300 million users• 70 million photos and videos are sent daily• 53% of internet users aged 18-29 use

Instagram

Page 21: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Pinterest

• Pinterest has made the pinboard a virtual activity. It’s female centric and very visual.

• 80% of Internet users on Pinterest are female• 70 million users are on Pinterest• 88% purchase a product they pinned

Page 22: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Videos

YouTube (owned by Google)

Vine (owned by Twitter) 6 second videos

Page 25: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

What to do• B2B – less important• Focus on the ones that match you and your

business• Must monitor the outlets – of customer issues

a question or complaint and is ignored, that is a problem.

• http://www.forbes.com/sites/drewhendricks/2014/05/14/20-social-media-tips-to-rule-in-2014/

Page 26: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

What to do

Get on Google +

Internet marketing firmshttp://fourandhalf.com/

Hootsuite makes it easier to postwww.hootsuite.com

Page 27: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Google +, Facebook, Youtube, Twitter, LinkedIn, Pinterest - ALL linked back to your website

Your Website!

Page 28: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Dangers and Disastershttp://www.entrepreneur.com/article/239973

Lessons learned: http://www.cnbc.com/id/101857514/page/1JP Morgan, McDonalds, UK retailer HMV, Amy’s Baking, NRA, Clothing Kim K’s aurora dress http://www.verticalresponse.com/blog/top-6-social-media-oh-no-nos/

http://www.dmnews.com/social-media/10-social-marketing-no-nos-for-modern-marketers/article/298992/

Page 29: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Property Manager websitehttp://www.appfolio.com/blog/2012/05/deciding-on-a-social-media-strategy/

Social media guide for Property managershttp://blog.apartmentlist.com/pmc-social-guide/

Page 30: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

http://www.propertymanagerwebsites.com/blog/social-media-for-property-managers/

• Share what is happening in your office - Company milestones, current info, Awards

Page 31: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

Insurance Adjusters

http://www.claimsjournal.com/news/national/2012/11/05/216789.htm

Page 33: Social Media Presenter: Bill Blum, President Sponsored by Alan Goeltz.

QUESTIONSSocial Media

Alan Goeltz Bill [email protected] [email protected]

www.belfor.com www.alpinebiz.com 908.400.9331