Slide 1 Topics & Agenda 1 2 3 4 5 Facebook – How people use it, getting started & best practice Intro – The Nature & Role of Social in the Digital Mix. 6 Blogging & Forums – How they complement Social Media Summary Twitter – How people use it, getting started & best practice LinkedIn – How people use it, getting started & best practice
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Slide 1
Topics & Agenda
1
2
3
4
5
Facebook – How people use it, getting started & best practice
Intro – The Nature & Role of Social in the Digital Mix.
6
Blogging & Forums – How they complement Social Media
Summary
Twitter – How people use it, getting started & best practice
LinkedIn – How people use it, getting started & best practice
Slide 2
Topics & Agenda
1
2
3
4
5
Facebook – How people use it, getting started & best practice
Intro – The Nature & Role of Social Media in the Mix.
6
Blogging & Forums – How they complement Social Media
Summary
Twitter – How people use it, getting started & best practice
LinkedIn – How people use it, getting started & best practice
The Key Challenge for all Business / Marketers…
Slide 3
How do we create an excuse or a reason for us to have
conversations and interactions with people on social media
sites?
Product attributes, pricing, press releases and company info is
not going to sufficiently engage people.
The conversation will often need to be about topics linked
directly and indirectly to my product that are of interest to the
user… we’ll often need to
No Media Cost… but not free. The investment is about our time, energy, passion and overall effort involved in pursuing conversations with customers online. Never underestimate the “Opportunity Cost” of social.
Slide 4
Consider…
Driven By a Passion for Technology and Human Interaction… not by a desire to make money!
Slide 5
Slide 6
your website is not your web presence
SHADOW (What Everyone
else says about you) FOOTPRINT
(Ads, Social, Email,
Your other online activities)
VOICE (Your Web Site)
Source: Gareth Dunlop, ION
The Role & Potential Uses of Social
Our Options & The Direction To Take?
Do nothing. Deemed of low importance.
Approach Social as an advertising platform.
Social as a sales tool – to win new customers.
Social as a CRM tool – to serve & retain existing
customers.
Seek to Create & Manage an online “community”.
Use to Monitor your “brand temperature”.
Building applications to make it all work.
Before we act we must… Listen
Slide 8
If you do decide to engage… Consider some do’s and don’ts
Slide 9
Some Do’s...
Some Don’ts….
Slide 12
Questions?
Slide 13
Topics & Agenda
1
2
3
4
5
Facebook – How people use it, getting started & best practice
Intro – A Definition of Social. The Role of Social in the Mix.
6
Blogging & Forums – How they complement Social Media
Summary
Twitter – How people use it, getting started & best practice
LinkedIn – How people use it, getting started & best practice