Social Media Presentation for Cox Media

8 Reasons You’re Entering Social Media Overload!!!

If you’re not generating results with

social media, it’s just a

hobby.

#1 You’re not Fishing Where the Fish Are

FOCUS on the areas that can generate results.

#2 You’re Not Searchable

Are you a Google Ghost Town?

Pay where you don’t show up.

Google+ Local Business

• Important piece of search engine real estate

•Often viewed more times than your Website

• People trust these pages more than Websites

• People make decisions based on reviews

#3 You’re not Proactively Asking for Reviews

Some are Just Rotten

Positive Reviews

• Put on delivery slip or invoice

• Ask at final installation

• eMail Blast to customers

• Social Media

4 Website Pitfalls

•Color Pollution

• All images, no content

•Critical info not above the fold

•No Opt-in box

What’s wrong with this picture?

ABCE

•Failure = When a prospect visits your Website and leaves without giving you their information.

Mobilize Your Site:dudamobile.com

#5 You’re Letting Your Profiles Die on the Vine

Nothing kills credibility faster

than an untouched profile.

How to Build Your Numbers

• eMail Blasts

• Promote page via Facebook advertising

•Website!

• eMail Signature

•Run contests

#6: Your Missing Opportunities to Build Rapport

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

• Highly under-utilized

• Deeper relationship with your clients

• Recognize Birthdays

• Celebrate Milestones

• Support during tough times

• Stay top-of-mind with prospects

Personal pages: Connect w/ Customers

Text

#7: You’re not Empowering Your Greatest Salesforce

The power of LinkedIn is not your network, it’s your network’s network.

Get Introduced to Decision Makers

LinkedIn

#8 Not Staying ‘Top of Mind’ with Clients and

Prospects

What should you

post?

In Summary: Fish where the Fish Are

Don’t get bent out of shape over Social Media

Don’t over promote. It’s not a billboard!

Thank you!

•www.ebootcamp.com

•[email protected]

•855-eboot-now

•Questions!