Social Media Presentation for CASC/FCOE

Social Media Redesign School Culture & Learning

twitter: @mwniehoff e-mail: [email protected]

cell: (559) 287-4078 blog: changingislearning.blogspot.com

facebook: facebook.com/michael.w.niehoff website: michaelniehoff.com

Michael W. Niehoff Systems & Leadership Coach, FCOE

Former Principal Minarets HS Google Certified Teacher

Past CUE/CVCUE Site Leader of the Year Past Region IX ACSA Secondary Principal of the Year

follow me:@mwniehoff

and I’ll follow you

How could Social Media enhance your school community and learning culture?

TODAY’S LEARNING THEMES/GOALS:

How can you enhance your leadership and professional growth through social media?

How can you model Digital Citizenship & Professionalism model for

your staff & students?

How can Social Media be atransformational tool for you, your

staff, your students and your school?

Social Media The New Literacy

contes t

#casc

contes t

#casc

• As education leaders, can we afford to dismiss, ignore and/or

not participate? Why or Why not?

Question?

#casc

Higher Education27 percent of respondents said they had Googled prospective students, and 26 percent had looked up applicants on Facebook.

35 percent said they found something that negatively impacted an applicant's chances of acceptance.

Higher Education

37 percent of employers said they used social media to screen applicants, and over 65 percent checked out applicants' Facebook profiles.

Professional World

According to a recent study, 1 in 10 job seekers h a v e l o s t a j o b opportunity because of their social media profile.

Professional World

In the U.S. alone, the total was 8 percent among those 16 to 24 years old and 5 percent for those 25 to 34 years old.

Professional World

• So is Social Media A Literacy? If so, why? If not, why?

Question?

#casc

training?

– E l e c t ro n i c C o m m u n i c a t i o n s : A d a p t i n g p re s e n t a t i o n m a t e r i a l s f o r w e b - b a s e d , videoconference, and teleconference formats; ta i lor ing the agenda and content for a

geographically diverse audience; using social media effectively.

training?

ONE’S PLN

YOUR PERSONAL

BRAND

ART

MUSIC

PHOTOGRAPHY

PERFORMANCE

WRITING

BUSINESS

PUBLISHING

#casc

Your Students’ STORY

Your Staff’s STORY

Your School’s STORY

News Feed Right?

Event Promotion

Curriculum.. live feeds from the classroom

Opportunities

Student Recognition

Awards....

Your Living Yearbook

Staff Recognition

Motivational, Inspirational

Professional Issues

Sharing Student Work

Sharing Staff Work

Social Emotional Health

Cultural/Diversity Ed.

Field Trips, Real World

Alumni Connections

bonus item

from your phone #casc

INSTRUCTIONAL USES

should you be friends with and/or

connected with students on social media?

#casc

Lessons...• For example... Create a

hashtag ...

• #FrenchRevolution

• Takes users straight to “your own space” on Twitter..this is like having an on-line class

• Instantly becomes an on-line threaded discussion that outlasts the shelf life of that class that day

Surveys and Opinions without talking to you

• Instant results by favorites and retweets to your lessons, events and projects

Relationships w/students

• 140 characters does not seem like a great deal until you see them in their own twitter world.

• Reciprocity

• Accountability

• What is really important

THE FOLLOWING...• Those who follow

• Those who have followers

• Why?

#caedchat(Sundays @ 8:00 p.m.)

Social Media Recogntion

what if select students had

admin. rights to your school’s social media?

#casc

Your Students’ STORY

Your Staff’s STORY

Your School’s STORY

Is your role to LEAD CHANGEor MANAGE CHANGE?

#casc

twitter: @mwniehoff e-mail: [email protected]

cell: (559) 287-4078 blog: changingislearning.blogspot.com

website: michaelniehoff.com

Social Media A New Literacy

These slides @ slideshare.net

Your School Site’s Facebook? Your School Site’s Twitter