Social Media Presentation by Rob Gardner

Private & Confidential Cass Business School October 2014

How to build Social CapitalPlease get in touch

https://twitter.com/robertjgardner

https://uk.linkedin.com/in/robertjgardner

1




I asked a few of my contacts on Twitter, and this is what they said.

2

Private & Confidential Cass Business School October 2014 3

Private & Confidential Cass Business School October 2014 4



5



6


Known, Liked and Trusted!

7


The Importance of Building Social Capital

8

Financial Capital

Social

Capital

Intellectual

Capital

The Accumulation

of Wealth (£)

The learning and

development of

knowledge, skills

and expertise

Your network

(“Asset”) of social

contacts, personal

and professional

“more ways to ask

for help”

Known,

Liked, & Trusted


Kevin Bacon is less than 4 degrees away

9


In fact I am only 3 degrees away!

10


How can you measure and track your impact

Activity, Audience & Authority

11


How can you measure and track your impact

12


How can LinkedIn Help you?

13


Case Study: Dan Mikulskis

How to use LinkedIn to build your Profile and Credibility

14


You have to start somewhere…

15


…but progress is fast

16


…and there is lots of relevant, interesting and useful content

17


…as well as a big Twitter presence from serious & relevant institutions

18


Easy to filter the signal from the noise

19


What next?

Start creating your own content

20


…and over time you discover what works for you

21


Using twitter and LinkedIn as “distribution” platforms, readership and therefore credibility grows

22


The “leverage” really starts to increase as you interact with others

23


Particularly around conferences and events

24


LinkedIn helps you to grow your Social Capital, through interactions, mentions and content-sharing

25


…. And grows

26


With powerful results

27


Please Connect and Stay in Touch

28

Please get in touch



