Social Media Presentation

Use of Social Media

1 (Email) 2 (Facebook Posts) 3 (Twitter updates)UpdateRules:

Photo sharing Video sharingPresented byRoy Kithinji

“The use of dedicated websites and applications to communicate with other users, or to find people with similar interests to one's own”

Hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag used forShort messages on micro blogging and social networking services such as Twitter or Instagram.

Like/Follow: It's a way to follow members of social networking site whose style or taste you enjoy. When you follow someone, you'll see stories from them in your profile.Your followers will see stories from you in their profile.

User ID: It's the unique identifier for your social network profile. In Twitter one usesA @ sign before the unique name of the user he or she wants to communicate with.

Some Keywords

Why Social MediaDo more with Less!*Reach more people and do less work and spend much less money..Tools: Skype, Hangouts, Viber, Whats App

Communicate Better!*New trend, efficient faster easier way of communicating…Tweet someone, confidential messages through email Tools: Twitter, Email

The world has become a village!*Reach anyone, anytime, anywhere…Tools: All social media tools!

Social Media Stats in East Africa

Fuata Sheria is a song about the state of Kenya's politics and of the failure of Kenya's citizens to take responsibility for their contribution to the corrupt status quo.

The song is a call on Kenyans to retrospect and judge, not just the political leaders, but to judge themselves as well, and to 'fuata sheria' , to respect the rule of law.

http://www.youtube.com/watch?v=8QGx_6lMjGI

Advocacy starts with you and me…Examples..

https://www.standardmedia.co.ke/mobile/?articleID=2000104829&story_title=secret-text-message-to-governor-wins-needy-boy-full-scholarship

SMS to a Nandi GovernorEarns a Scholarship

House Girl Rape Case Reported And Followed Up

County Pages and GroupsHave you joined??

The Uwezo Fund is a youth and women’s fund which has its genesis in the pledge His Excellency the President made to allocate the Kshs. 6 billion that was meant for the presidential run-off to youth and women groups.

Uwezo.co.ke

Funds for Youth and Women in Kenya. Are you aware?

Facebook is a social networking site that allows users to connect with friends, family and co- workers in an online environment. Launched in 2004 for the original purpose of allowing university students to connect and share photos, Using Facebook is simple: users start by creating a personal profile and then search for and add other users as friends. The site allows users to exchange messages, receive notifications of profile updates, upload and share photos, videos, organize events and more.

What is Facebook?

- Anyone anywhere in the world can See or search your Tweets unless blocked Users - You can start a conversation by @mentioning a person or by using a #hashtag- Fast and easy but limited to 140characters

Other ToolsDropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again!

DropSend is a software tool that allows users to send large files as though by email, through a small desktop client.

Google Alerts is a notification serviceemail updates of the latest relevant Google results (web, news, etc.) based on your queries.

The new TV, Anytime. AnywhereVideos, Music, News, Documentaries

Emails & Mailing Lists- Faster Communication- Cheaper- Mobile working- You don’t need to remember everyone's email- Send to multiple recipients- Subscribe to mailing lists and you can get opportunities for jobs, trainingand news updates

Emerging Opportunities

Mobile Apps & SMSChat Apps Overtake SMS

A mobile application is a software application designed to run on smartphones, tablet computers and other mobile devices

the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.

Cloud ComputingGoogle Apps/Docs

Questions?

Thank youEmail: [email protected]

Session 2: What is Digital Advocacy?Exploring social media and policy advocacy

• Digital advocacy is the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause.

• The purpose of digital advocacy is to galvanize supporters to take action.

• Common digital advocacy tools include:

Blogs Social networking Video sharing

The Social Media Revolution is a video that explores how social media is changing the worldhttp://youtu.be/0eUeL3n7fDs

Why should you use social media for digital advocacy?

Social media:• Costs little or nothing to set-up• Has a potentially wide reach• Allows you to share messages instantly • Offers new opportunities to listen, engage, and

monitor your progress

• You might want to develop a content plan or editorial calendar of topics to post, which will include the timing of advocacy requests and key dates for desired outcomes. – This will help ensure that your social media presence is consistent.

– Be sure to allow enough flexibility to react to current events.

• You’ll also want to integrate any online efforts with your offline efforts (printed materials, public relations, media outreach) to maximize success. Make sure you include social media reference points on printed materials, and promote content from printed materials online.

When might you use social media?

How do you use social media for digital advocacy?

1. Conduct a brief strategic reviewa. Clarify your goals and social media objectives

i. What kind of direct action are you trying to prompt?

b. Research and evaluate where your supporters are most likely to be online

c. Evaluate the time and resources available to you and your team to devote to social media

d. Determine how you will measure successi. Monitoring sites such as Google Analytics, Technorati, Hootsuite, etc.,

might be helpful

How do you use social media for digital advocacy? (continued)

2. Sign up for social media accountsa. Select one central platform (most likely a website, blog, or

Facebook Causes page)

b. Choose a combination of social media tools that will be most likely to help you communicate with and engage supporters

i. Facebook and Twitter are currently the two most used social networking sites, and a great place to start

ii. Easy-to-use websites include Weebly and Squarespace

iii. Some options for blogs are: Wordpress, Moveable Type, Typepad, and Blogger

c. Sign up for accounts and enter your profile information

3. Become familiar with the social media tools you have chosen

a. Learn the common terms and conventions of the tools you are using – “hashtags” on Twitter, tagging other users on Facebook, etc.

b. Listen and monitor activityc. Engage in conversationsd. Develop a voice that is authentic and engaginge. Request the action you are seeking in a clear and direct wayf. Build in metrics for evaluating progress and measuring success

How do you use social media for digital advocacy? (continued)

4. Develop systems for managing your digital advocacy effortsa. Develop a single content plan / calendar of topics to

post, outlining timing of advocacy requests and desired outcomes

b. Integrate and streamline social media efforts to avoid duplicating your posts and overwhelming your supporters

c. Integrate online and offline efforts

How do you use social media for digital advocacy? (continued)

5. Monitor your efforts and adjust as neededa. Use the metrics you established earlier to measure your progressb. Listen to your supportersc. Encourage and support your most active participantsd. Review other social media tools that could support your cause,

and if you have the resources, begin using them as welle. If you stop using a social media tool, take the content down or

redirect visitors to an area where there is active engagementf. Evaluate and revise strategies as necessary

How do you use social media for digital advocacy? (continued)

Social Media and Policy Advocacy

Engage and Share

Online/OfflineResearch

Develop plan & Assign Roles

Evaluate & Review

Monitor/ Get feedback

- Likes- Comments- Shares e.t.c

Exercises/Questions?

Thank youEmail: [email protected]

Session 3: Capacity Needs Feedback from Survey

- Analysis of Tools e.g Smartphones,Feature phones, cameras & other gadgets- Analysis of Skills- Analysis of Audience- Organisation Roles- Infrastructure needs e.g. Internet- Alternative Media e.g. Radio, SMSand print material