Social media presentation

• 1. COLLEGE ATHLETICS ANDSOCIAL MEDIA:not so tongue-in-tweet.@natebain & @hilcox18November 6, 2012

2. #PresentationPoints Importance of social media and intercollegiate athletics How are student-athletes and prospective student- athletes affected by social media? Positive usage of social media within athletic administration 3. #LearningObjectivesWe hope you understand the following after this presentation: Why is social media and intercollegiate athletics an issue? What role does social media play in intercollegiate athletics? How are potential student-athletes and current student-athletes affected by social media? How are athletic departments utilizing social media positively and what are some of the best practices of optimizing the technology? 4. Why social media? 5. Why social media? 6. Why social media? 7. Why social media and college athletics? EVERY BCS school is using BOTH facebook and twitter As of March 19, 2012 61 current college Head Football coaches were on twitter As of September 14, 2012 1 BILLION facebook users As of June 6, 2012 140 M active twitter users 8. SOCIAL MEDIA IS FREE 9. Recruiting 10. Recruiting terms to know PSA = Potential Student-Athlete (9th grade HS) SA = Student-Athlete (Currently enrolled at an NCAA institution) NLI = National Letter of Intent Agreement between institution and PSA establishing thecommitment of the PSA to attend that particular institution Microblogging Term adopted by the NCAA Form of blogging resulting in a stream of short blog posts that are generally limited by a total number of characters 11. Recruiting PSAs today In 2010, 93% of teenagers between the age 12-17 use the internet Age of PSAs? 14-18 12. What are the differences between divisions? 13. Social Media + Recruiting Process Most common infractions in Division I? Publically reply to a PSA Comment on PSA attending on a visit and/or committing 14. Social Media + Recruiting Process 15. Social Media + Recruiting Process 16. Social Media + Education Facebook and MySpace could dwindle in a few years simply proving to be the latest fad, or they could continue to grow along with the expanding technology. - Matt Maher, 2008 17. Student-Athletes + Social Media 18. Student-Athletes + Social Media 19. How do departments monitor SAs? 20. How do departments monitor SAs?Cheat Sheet 21. How do departments monitor SAs? 22. Does social media play a role in college athletics? 23. Does social media play a role in college athletics? Three major violations: 1. Academic Fraud 2. Impermissible Benefits 3. Unethical Conduct 24. Does social media play a role in college athletics?UNC Public Infractions Report March 2012 25. How are athletic departments effectivelyusing social media? 26. Break News University of Arizona announces new head football coach via athletic director Greg Byrnes Twitter account. And the new Arizona football coach and his family. 27. Engage Fans Foster Relationship with Fan Base 28. Promote Ticket Sales & Attendance 29. Build Coach & Player Brands Tennessee takes more progressive approach to social media thanits peers. - Yahoo! SportsSEC Coaches & Twitter Followers:1) John Calipari 1,212,5682) Billy Donovan 78,4883) Frank Martin 28,4994) Cuonzo Martin 22,872 30. Promote Non-Revenue Generating Sports 50 Twitter Tips for Student-Athletes (by Tom Satkowiak, University of Tennessee) #39: There are many other teams and student-athletes at your school. Take the time to give them a shout-out on Twitter when they do big things. Ultimately, youre all on the same team. 31. #thingsyoushouldknow Importance of social media within intercollegiate athletics As sport administrators, you understand the importance of keeping with current fads or trends that affect student- athletes and potential student-athletes. Education should be a priority within the athletic department for everyone! 32. #workcitedCappexwriter (2012). Colleges monitoring recruits social networks. The College Insider. Retrieved from http://www.cappex.com/blog/student-news/colleges-monitoring-recruits-social-networks/.Gorant, Jim (2011). According to Alex Kline. Sports Illustrated, 115(23), 122-128.Kafka, Peter (June 6, 2012). Mobile ad problem? Not at Twitter, says Dick Costolo. Wall Street Journal.Retrieved from http://allthingsd.com/20120606/mobile-ad-problem-not-at-twitter-says-dick-costolo/.Maher, Matt (2008). Youve got messages: Modern technology recruiting through text messaging and theintrusiveness of facebook. Texas Review of Entertainment and Sports Law, vol. 8:125, 125-151.NCAA (2012). University of North Carolina, Chapel Hill public infractions report. Retrieved November 1,2012, from http://chronicle.com/blogs/ticker /files/2012/03/ UNC.pdf.Roussel, Pete (2012). Head coaches twitter chart. Coaching Search. Retrieved November 1, 2012, fromhttp://coachingsearch.com/home/462.html.Unknown (2011). College golf team suspended over racy photo. TheDenverChannel.com. Retrieved fromhttp://www.thedenverchannel.com/ news/college-golf-team-suspended-over-racy-photo.Vance, Ashlee (October 04, 2012). Facebook: The making of 1 billion users. Bloomberg Businessweek.Retrieved from http://www.businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users.Walsh, Davis (2011). All a Twitter: Social networking, college athletes and the first amendment. William &Mary Bill of Rights Journal, 20(7), 618-650.