Social Media Marketing Social Media Marketing
Social Media Presentation
May 18, 2015
Social Media Marketing Overview Provided by Tracy Terry of Trust eMedia. www.TrusteMedia.com. [email protected]. 262-204-7855.
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Social Media Marketing
Social Media Marketing
Statistics
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
500 Million Active Facebook UsersSource: Tech HeraldPhoto Credit: Oversocialized
Source: Mashable
10 Billion+ Tweets Sent on Twitter Since 2006
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
What is Social Media Marketing?
Social Media Marketing is the process of developing valuable and remarkable content and allowing others to share your message across the
world wide web.
Your Fans Spread Your Company’s Message.
Social Media is a Conversation.Listen and then Respond to your Audience.
Your Links are Extremely Valuable to Social Media
“Social Media Monitoring Collects Online Mentions for Measurement and Response”
Blogs are Digital Publications that can be read and shared online. They also
allow for public comments.
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
“Facebook is a social utility that connects people and businesses with friends and others who work, study and live around them through photos, videos, contests, and status messages.”
Facebook Fan Pages are Especially for Businesses. Businesses can communicate
with their Fans who are Current Customers and Future Prospects.
“Twitter is like a Text Message with a BCC: To The World”
Photo Credit: ydhsu
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media can Produce Lead Generation and a Return on Investment.
Plant and Watch Your Garden Grow
Remember, it takes time to earn trust, develop relationships, be seen as an industry expert, and establish your presence.
Expect to see results in a 90 day – 6 month period.
Word of Mouse = Return on Connections
Direct Reach and Referrals
When your connections are ready to buy or have friends ready to buy, your business will be right at the
top of their minds.
Absence from Social Networks
Your absence gives the consumer no option to establish any type of connection with your business
Your presence shows you are invested in earning their trust.
Credibility
Websites have a corporate feel. Being active in social media, allows you to show you have nothing to hide
and can be trusted.
Reputation
If for some reason, something negative is said about you, you are there to respond appropriately and show customers how you care about their concerns and you
will earn their trust. Approximately 80% of negative commentors continue to be repeat customers after a
company has responded to them. What if you weren’t there at all?
Crisis Management
Have a voice when problems arise in your company.
The plane which landed in the Hudson was tweeted in
ten minutes. Can you reach your customers that fast
without social media?
Brand Management
Your brand will be in front of millions of potential
customers. Your company name and logo will be etched
in their minds.
SEO
Google gives more authority to inbound links to your
website than it does keywords. Imagine the inbound
links you have created with social media. Especially,
when your message has been re-tweeted and shared
across the internet.
Links
•Search engines measure website importance on the amount of quality inbound links.•Links build traffic to your website
•Links give meaning to website based on the text used in the link•Rotation of relevant keywords is necessary •Internal links count in this process as well
•Promotion of your links of social networks increases search engine rank and traffic•Social networks and blogs may already be linking to your competition and not you.
Blogs
By 2013, 128 Million People in the US will be Reading Blogs on a monthly basis.
By 2013, 38 Million People in the US will be blogging. Both Stats reflect a 50% increase over current levels.
Blogs
Blogs
Milwaukee ranks 3rd in the nation for Bloggers.
Chicago ranks 7th in the nation for Bloggers.Minneapolis/St. Paul ranks 9th in the nation for Bloggers.
Marketing Spend Projections
Social Media Growth
Social Media Growth
By 2014, nearly 2/3 of all internet users – 164.9 million people will be regular visitors to social networks.
What is happening in 140 characters or less.
Did you know Dell generated 6.5 million dollars in
revenue from their Twitter presence?
They listened to their customers.
Facebook has surpassed Google quite a few times now
as the website with the most traffic. Facebook is ranked
#1 by Google as the top internet site. Facebook has so
many users, it could be it’s own country.
Facebook seen a 145% increase in the last year.
YouTube, Vimeo, & other Video Channels
eMarketer projects there will be 144 million online video viewers in the US this year.
Who Consumers Trust
Who Consumers Trust
Who Consumers Trust
Media Stats
Nationally, there are 48.4 million newspapers circulated daily.285 million viewers watch television monthly.
14 billion monthly internet searches.
How to Track Social Media
Track Website HitsTrack Landing Page Hits
Monitor your links on sitesMonitor mentions on sites
Track sales/new business leadsMeasure buzz
Measure your communityMeasure your reach
Rules of Engagement
The Rules of Engagement
1. Give your readers valuable information.
2. Post content that is interesting to your readers and has them returning.
3. Comments give readers a change to leave feedback and interact with you.
4. Create sidebars on your blogs that provide information and interaction.
5. No one cares about you, except you.
6. Become part of the conversation and give praises to your community members.
7. Find potential customers where they are and listen to them.
8. Be clear on your objective: branding, lead generation, knowledge, credibility,
customer relations, promotion, sales, crisis management, PR.
9. Post and comment frequently.
10. Answer queries.
11. Post questions publicly to your community.
12. Do not be afraid of new marketing and do not be afraid to lose control.
13. Your fans spreading your content all over the internet is phenomenal.
14. Let it happen.
Pulling the Customer to You
We now have a customer that can throw away your postcard, spam out your emails, and skip your commercial on television. You can no longer push yourself at the customer as traditional marketing taught
you to do. Because of the upper hand of the customer to not put anything in their face that they do not want in their face, you must pull the customer to you: make friends, join their community, and establish
a relationship with them. Allow them to opt-in to YOU.
You must earn their attention.
Trust eMedia
Trust eMedia will help you develop a custom social media marketing strategy unique to your business.
We will help you:
Determine goals for your social mediaCreate a social media strategy that will lead to accomplishing your goals
Assess your competitors in social mediaNarrow your target audience in social media
Create a friendly message focusing on your brand to be used in social media profilesDesignate keywords for Search Engine Optimization
Create groups on social media sites that pre-qualify your connectionsModify, if necessary, any current social media activitiesUse our social media strategy to help build partnerships
Answer any questions that you may have
We will work with you every step of the way. Your satisfaction is our greatest reward.
Trust eMedia
Our daily and monthly maintenance plans include:
•Find relevant people to follow on Twitter•Join or Create LinkedIn groups relevant to your business and audience
•Send invitations to become a fan of your Facebook page and other profiles•Initial profiles and status’s created among all your social networks
•Distribute content in the right places and build relationships with your connections•Create strategic updates on a consistent basis
•Promote events, coupons, contests, and other news•Acquire valuable customer feedback
•Build your targeted followers•Drive pre-qualified leads to your web site
•Monitor and track your messages and replies•Initiate introductions to potential partners
•Create high visibility in search engines•Increase traffic, exposure, and brand recognition•Notify you of any online reviews of your business
•Create your blog and post weekly blogs relevant to your industry•Create inbound links ranking you higher in Google organic website listings
We will help you Create Quality Cliques!
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