Social Media Power in Tourism - APTHAT

SOCIAL MEDIA POWER IN TOURISM GROWTH

@Selina_Power from Bluewire Media

2005

The faithful gather in 2005 near St. Peter’s to witness Pope John Paul II’s body being carried into the Basilica for public viewing.

2013

The announcement of the new pope outside the Vatican.

75%Informati

on

23 - 24%

Compare

1-2%Actio

n

Social media + website

Social media + website

Website

Selling

Selling

Selling

Selling

Selling

Sharable

Sharable

Sharable

Sharable

Sharable

Engagement theory

How to write the perfect update

No Scroll

1. 2

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How to write the perfect update

Scroll

1.

2.

Why photos really do matter

ONLY 48% STUCK TO THEIR PLANS AFTER READING A

NEGATIVE REVIEW!• 7% holidayed in a different country

• 33% changed their hotel

• 10% switched resorts

• 10% changed operators/ agent/ website

• 5% switched airlines.

HAVE A PLAN• Level 1 - requires more

information

• Level 2 - simple complaint that can be solved with an apology

• Level 3 - angry complaint that include profanity and is semi-threatening

• Level 4 - defamatory, damaging and requires attention

• Level 5 - Illegal, death threat, bomb threat, emergency, requires legal intervention.

The 5 Minute Marketing Plans