Why should you care? Social Media Policy Development and HR Issues December 2, 2009
Why should you care?Social Media Policy Development and HR Issues
December 2, 2009
Why are two PR guys here?
Creating a social media policy is now common practice.
Public + Private Companies
Civic Institutions
Municipalities
Selecting your approach.
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Participation vs. Prevention
The common reaction…
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Align social media with business goals and encourage participation.
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Establish rules of engagement.
Broad corporate guidelines come first.
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Brand presentation should be accurate and consistent.
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Talk about what you know.
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Be transparent at all times.
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Add value to conversations.
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Apologize if you screw up.
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Know when to take it outside.
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Use your utmost discretion.
Questions?
Find this presentation:
www.identitypr.com/presentations/alleySM